Brands That Work with Micro-Influencers

The marketing approach of brands evolves due to the influential power of micro-influencers. These influencers maintain dedicated follower communities that fall between 1,000 to 100,000 followers. Through their smaller fan base, they establish better levels of trust than mass-scale followers offer.

Brands see this and are now working with micro-influencers to reach people in an authentic way. They send free products, offer paid collaborations, and create ambassador programs to connect with everyday customers.

This guide provides all the necessary information for small influencers who seek brands that distribute PR materials to minor influencers alongside those interested in micro-influencer programs.

Why Brands Work with Micro-Influencers

Brands no longer rely only on big celebrities to promote their products. They are shifting to micro-influencers because:

• They are more relatable. People trust recommendations from someone they see as "real" rather than a celebrity.
• They have higher engagement. A micro-influencer’s followers are more likely to like, comment, and take action.
• They are more affordable. Many small influencers collaborate for free products or lower rates than traditional advertising.
• They speak to niche audiences. Brands can reach specific communities, like beauty lovers, fitness fans, or tech enthusiasts.

Now, let’s dive into some of the brands that actively work with small influencers.

Brands That Work with Micro-Influencers

1. Glossier

Industry: Beauty & Skincare
How They Work with Micro-Influencers: Glossier is known for its strong influencer strategy. They send PR packages to small beauty influencers and encourage them to share their honest opinions. Many influencers get invited to their ambassador programs for small influencers, where they receive early product access and commission-based opportunities.

📌 Apply here: Glossier’s Rep Program

2. Gymshark

Industry: Fitness Apparel
How They Work with Micro-Influencers: Gymshark operates a well-known program for micro-influencers. The Gymshark Athlete program selects small fitness influencers based on their strong love for exercise. They provide free products, exclusive discounts, and even paid sponsorships.

📌 Apply here: Gymshark Influencer Program

3. Daniel Wellington

Industry: Watches & Accessories
How They Work with Micro-Influencers: You must have encountered pictures of people sporting Daniel Wellington watches which include promotional codes while browsing Instagram. When this brand started its influencer program it became one of the first to provide free items to micro-influencers who would create content. They also offer commission-based partnerships.

📌 Apply here: Daniel Wellington Ambassadors

4. Sephora Squad

Industry: Beauty & Cosmetics
How They Work with Micro-Influencers: Through its special program Sephora allows any influencer to submit applications for product acquisition with campaign opportunities. The brand selects authenticity over numbers therefore becoming a leading brand for work with small influencers.

📌 Apply here: Sephora Squad Application

5. Fashion Nova

Industry: Fashion
How They Work with Micro-Influencers: Fashion Nova’s marketing is almost entirely based on influencer collaborations. They work with thousands of small influencers by providing free clothes and paid posts. They even have a special brand ambassador program for micro-influencers.

📌 Apply here: Fashion Nova Ambassador Program

6. Amazon Influencer Program

Industry: Retail & E-commerce
How They Work with Micro-Influencers: Amazon enables influencers to generate profits through affiliate link promotions. To generate revenue from their content small influencers do not need to pursue brand partnerships thanks to this advantageous opportunity.

📌 Apply here: Amazon Influencer Program

7. Fabletics

Industry: Activewear
How They Work with Micro-Influencers: Fabletics regularly sends PR to micro-influencers in the fitness community. They also offer discount codes and commission-based earnings through their ambassador programs for small influencers.

📌 Apply here: Fabletics Ambassador Program

8. ColourPop

Industry: Beauty & Makeup
How They Work with Micro-Influencers: ColourPop provides public relations support to small influencers who focus on beauty content through YouTube or Instagram platforms. The company gives affiliate commissions to its users while providing them discount codes.

📌 Apply here: ColourPop PR List

How to Work with These Brands

If you're a micro-influencer looking to collaborate, here’s how you can increase your chances:

1. Build Your Niche

Brands love influencers who focus on a specific topic, such as beauty, fitness, fashion, or tech.

2. Engage with the Brand

Follow them, like their posts, and tag them in your content. Many brands notice influencers who are already fans of their products.

3. Create High-Quality Content

Even if you have a small following, make sure your photos and videos look professional. Good lighting and clear captions make a big difference.

4. Apply to Ambassador Programs

Many brands have application pages where you can sign up to receive PR or become an ambassador.

5. Pitch Directly to Brands

Send an email or a direct message introducing yourself. Keep it short and include:

• Who you are
• Why you love the brand
• A sample of your content
• How you can promote their products

The Future of Micro-Influencer Marketing

The need for micro-influencers continues to expand in the market. Real people generate actual consumer sales and brands have caught on to this fact. Brands that send PR to small influencers at all stages of their content journey.

Small influencers will find this an optimal opportunity to join the field. Your consistent efforts at working with brands through patience will transform your influence into revenue sources.

Final Thoughts

Influencer marketing continues to shift while small influencers acquire stronger positions than before. You can find many brands that work with micro-influencers by referring to the listings in this article.

Consistency in creation along with your ongoing efforts will eventually lead to new opportunities. Good luck!

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