How to Create a UGC Portfolio: Examples & Step-by-Step Guide

A UGC portfolio serves as more than statements arranged one after another. The UGC portfolio demonstrates your creative abilities while proving your competence to create compelling brand content. You need to create a UGC portfolio to catch brand attention if you wish to become a UGC content creator.

This guide provides all essential information about developing a powerful UGC portfolio. This guide shows you how to organize your content and reviews various UGC portfolios during the explanation of an effective step-by-step construction method.

What is a UGC Portfolio?

A UGC (user-generated content) portfolio functions as a compilation of contents you developed for various brands through collaborations. This content demonstrates how you express yourself while creating visual connections with your target audience.

Brands implement user-generated content as their social media promotion method for their products. Brands do not create their own visual content since they prefer hiring creators to generate authentic digital products. Your UGC portfolio demonstrates your skills for making this particular content type.

A brand requires visual evidence that demonstrates your work capabilities before making an employment decision. Organized UGC creator portfolio creation work will boost your opportunities to secure brand-sponsored projects.

UGC Portfolio Examples

Reviewing established portfolios will guide your creation of an individual portfolio. Several creators have developed their brands through these UGC portfolio examples:

1. Ruby Yeo

🔗 Portfolio: ugcbyruby.my.canva.site
Platform: Canva

Ruby’s portfolio is simple but effective. She includes past collaborations to show credibility. Her design is clean and easy to navigate.

2. Kaylee Kwa

🔗 Portfolio: kayleekwa.my.canva.site
Platform: Canva

Kaylee organizes her portfolio well, separating her UGC examples by type. This makes it easy for brands to find what they’re looking for.

3. Joshie Houlahan

🔗 Portfolio: ugcjoshie.com
Platform: Custom domain (Canva-built)

Joshie’s portfolio stands out because he uses a custom domain instead of a free Canva link. This makes his portfolio look more professional.

4. Scotty

🔗 Portfolio: createdbyscotty.com
Platform: Squarespace

Scotty includes clear CTAs (call-to-actions), making it easy for brands to contact him. His experience in direct response marketing is highlighted in his work.

These UGC portfolio examples show different styles and approaches. You can use a free tool like Canva or invest in a website builder like Squarespace.

How to Create a UGC Portfolio: Step-by-Step Guide

If you’re wondering how to create a UGC portfolio, follow these steps:

Step 1: Choose a Hosting Platform

Your portfolio needs a home. Here are a few options:

• Canva – Free and easy to use
• Squarespace – Clean, professional templates
• Wix – Drag-and-drop customization
• Adobe Portfolio – Great for high-quality visuals
• Behance – Ideal for visual artists
• WordPress – Fully customizable

Starting designers should use Canva because it provides the simplest platform. Your business expansion should motivate you to select a custom domain that gives you a sophisticated appearance.

Step 2: Define Your Style

Your portfolio should reflect your personality and niche. Ask yourself:

• What type of brands do I want to work with?
• Do I prefer beauty, fashion, tech, or food content?
• What’s my unique style?

Having a clear identity makes it easier for brands to see if you're a good fit.

Step 3: Curate Your Best Content

Your UGC portfolio should only include your best work. Focus on quality, not quantity. If you don’t have paid projects yet, create sample content using real products.

Types of content to include:

• Photos – High-quality product shots
• Videos – Short-form content for TikTok and Instagram
• Reviews – Genuine product testimonials
• Lifestyle Shots – Showcasing products in use

Beginners should use regular items from their personal collection. When aiming to work with skincare brands create content by demonstrating how you utilize a moisturizer as you discuss its advantages.

Step 4: Organize Your Portfolio

Make sure your portfolio is easy to navigate. Use sections like:

1. Introduction – Who you are and what you do
2. Work Samples – Photos and videos of your content
3. Past Collaborations – Brands you’ve worked with (if any)
4. Contact Information – How brands can reach you

You can also include a pricing section or an option for brands to request a custom quote.

Step 5: Write a Short Bio

Brands like to know who they’re working with. Keep your bio short and friendly.

Example:
"Hi! I’m [Your Name], a UGC creator specializing in beauty and lifestyle content. I create authentic, engaging videos that help brands connect with their audience. Let’s work together!"

Step 6: Add Contact Information

Make it easy for brands to reach out. Include:

• Email address
• Social media handles
• A contact form (if using a website)

Some creators also add a “Work With Me” page with pricing details.

Step 7: Keep Your Portfolio Updated

Your UGC portfolio should grow as you gain more experience. Update it regularly with new content and remove older, lower-quality work.

What to Include in a UGC Portfolio

A strong UGC portfolio should include:

✅ High-quality photos and videos
✅ Testimonials from brands (if available)
✅ Clear contact information
✅ A bio that introduces you
✅ Examples of past collaborations

If you’re just starting out, don’t worry about testimonials. Focus on showcasing your best content.

What NOT to Include in a UGC Portfolio

🚫 Low-quality images or videos
🚫 Unrelated content (stick to your niche)
🚫 Too much personal information
🚫 Overly long descriptions

Your portfolio should be clean, professional, and focused.

How to Get Clients With Your UGC Portfolio

Once your UGC creator portfolio is ready, it’s time to start pitching to brands. Here are some ways to get your first collaborations:

1. Use Social Media

Brands look for creators on Instagram, TikTok, and Twitter. Post your work and use hashtags like #UGCCreator and #UGCContent to get noticed.

2. Join UGC Marketplaces

There are platforms where brands hire UGC creators, such as:

• Billo (billo.app)
• Insense (insense.pro)
• Trend.io (trend.io)

Sign up and apply for projects that match your skills.

3. Cold Pitch to Brands

Find brands that fit your niche and email them directly. Keep your pitch short and include a link to your portfolio.

Example Pitch:
"Hi [Brand Name], I’m a UGC creator specializing in [niche]. I love your brand and created a sample video showcasing your product. I’d love to collaborate! Here’s my portfolio: [Portfolio Link]"

4. Network With Other Creators

Connect with other UGC creators on social media. Many brands prefer hiring creators who have been recommended by others.

Conclusion

A UGC portfolio is your key to landing brand collaborations. Whether you use Canva, Squarespace, or Wix, the most important thing is to showcase your best work.

Keep your portfolio simple, organized, and easy to navigate. Update it as you grow, and actively pitch to brands.

Start building your UGC creator portfolio today, and take the first step toward making money as a content creator! 🚀