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You hear it, you read it, and - evidently - you see it; influencer marketing has firmly taken up its position in the world of advertising. Current and potential customers are positively engaging with brands through the help of influencers. However, building and maintaining these relations is not very easy without the right resources. And that is where the influencer Relationship Management Software or influencer CRM comes into play. These platforms help the brands to manage their connections, and monitor and expand their relations with influencers successfully.
Below is the list of the ten essential influencer CRM tools that give you an insight into the best one for your business.
Insense is an integrated solution for brands that aim to cooperate with influencers and related digital personalities. From one-off campaigns and one-off collaboration campaigns to managing a portfolio of campaigns and collaborations, Insense has everything. Starting from influencer identification to campaign outcomes, everything is met in one single platform conveniently.
Insense is perfect for:
If you’re looking for a tool to simplify influencer campaigns, this platform has what you need.
Here’s what Insense brings to the table:
Insense offers both self-service and managed plans, making it flexible for different business needs.
Self-Service Plans:
Managed Plans:
In other words, Insense unlocks the complexities that are involved in Influencer marketing. It becomes very easy to search for influencers, monitor the campaign, and processing payment within the system. This makes it a great choice to be used by those with the goal of building real relationships with creators instead of having to dive into the several-minute details.
Explore Insense and see how it can transform your influencer marketing strategy.
AspireIQ (formerly Revfluence) is another leader in influencer marketing CRM. It helps brands find creators, manage campaigns, and measure success effortlessly.
AspireIQ is designed for larger brands and agencies managing multiple influencer relationships at scale.
AspireIQ offers custom pricing based on your needs. You’ll need to contact their team for a quote.
GRIN stands out as a comprehensive influencer marketing CRM. It’s designed with e-commerce brands in mind, especially those using platforms like Shopify.
Perfect for e-commerce businesses looking to scale influencer programs while integrating with their existing tools.
GRIN’s pricing starts at $1,000/month, making it a better fit for brands with larger budgets.
CreatorIQ is a sophisticated influencer relationship management software trusted by major brands like Disney and Airbnb.
Enterprise-level companies with large influencer marketing budgets and complex needs.
Pricing is available upon request, as it depends on the size and scope of your campaigns.
Upfluence combines influencer discovery, outreach, and campaign management into one powerful tool.
Brands of all sizes, especially those looking for an influencer marketing CRM tool with an emphasis on outreach.
Plans start at $795/month, with custom options for enterprises.
Klear is an all-in-one influencer CRM tool offering robust capabilities for campaign management and analytics.
Best for agencies and mid-sized brands focusing on long-term influencer relationships.
Pricing is available upon request, with custom packages for different needs.
Traackr focuses on data-driven influencer marketing. It’s perfect for brands prioritizing metrics and measurable outcomes.
Enterprises and data-driven marketers who want to make informed decisions.
Custom pricing is available based on your business needs.
If you’re on a budget, Heepsy might be your go-to influencer relationship management software. It’s simple, affordable, and effective.
Small businesses and startups looking for an affordable CRM for influencers.
Starts at $53/month for basic features, making it one of the most affordable options.
Julius offers advanced influencer CRM features with an emphasis on vetting and performance tracking.
Marketers and agencies that need deep insights into influencer performance.
Pricing is custom and tailored to your specific needs.
SocialBakers is more than just a CRM for influencers. It’s a full-fledged social media marketing platform with influencer management capabilities.
Brands looking for a tool that combines influencer marketing with overall social media management.
Custom pricing is available.
When choosing the right influencer marketing CRM, keep these factors in mind:
Managing influencer relationships doesn’t have to be a headache. With the right influencer CRM tool, you can focus on what matters—building meaningful collaborations that drive results. Whether you’re a startup or a global brand, there’s a tool on this list for you.
For first-time users, I will recommend Insense due to the products it has and the ease of use of the software. For the rather big businesses, there might be platforms like GRIN or CreatorIQ that are better suited for business.
Leaving these stages untouched is unadvisable, so start using these platforms today to level up your influencer marketing approach.