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How To Become Famous On Instagram: A Step-by-Step Guide for Brands

Ever wondered how to become famous? This step-by-step guide will give you all the information you need to get there fast!

Written by

Dan Ragan

Published on

February 23, 2025

When you hear about Instagram, you might think of influencers posing with their avocado toast or travelers flaunting beach vacations.

But if you’re running a business, you see it in a whole different light.

You see that avocado toast Reel and wonder whether it’s an endorsement from the avocado spread company or the toast brand. You see the beach pic and instantly check the tags to see which bikini brand the model is wearing.

Or was it the towel brand? Maybe it’s the cocktail she’s holding. Maybe it’s Maybelline.

Either way, you know one thing for sure: brands are profiting big time off of Instagram.

We’re here to tell you how you can get in on it, too. This guide covers the why and the how of it all, as well as some tips to become Instagram famous.

But first…

Why Should Your Business Care About Instagram?

If you’re wondering how to become famous on Instagram, chances are you already know why you want to do it.

But if you need a little more persuasion, let us tell you that it has over 2 billion active users worldwide. This makes it the ideal place for brands to connect with their audiences, build relationships, and, of course, boost sales.

On top of that, you should know that 80% of Instagram users use it to actively research products and services. Another interesting stat worth mentioning is that, on average, users spend around 30 minutes a day on the platform.

But here’s the deal – just creating an account and posting occasionally won’t cut it. To become famous on Instagram, you need a strategy, consistency, and a bit of creativity.

The rest of the article is devoted to getting into the details of the step-by-step process that will get you & your brand where you want to be.

So, without further ado…

https://tenor.com/en-GB/view/lets-get-down-to-business-mulan-li-shang-training-bo-staff-gif-13745895122893222893

Step 1: Define Your Brand’s Instagram Identity

First impressions matter – especially on a platform that relies on visuals as heavily as Instagram does. Your profile is like your storefront, and you want it to instantly communicate who you are and what you’re about.

Here’s what you can do :

Pick a profile picture. For most businesses, this means using your logo. Keep it clean and high-quality so it’s easy to recognize, even as a tiny circle.
Write a bio. Use those 150 characters to tell people who you are, what you do, and why they should follow you. Don’t forget to include a call to action like DM us for custom orders.
Add a link. Instagram lets you add only up to 5 links in the bio, but tools like Linktree or Linkin.bio let you share more if you need to.

Step 2: Know Your Audience

If you’re trying to talk to everyone, you’ll end up connecting with no one – that’s the general rule of thumb. So, it’s so important to know exactly who your target audience is.

Ask yourself:

Who are they? Define their age, gender, location, etc.
What are they into? This includes their hobbies, interests, and goals.
What are their pain points? How can your product or service help them?

Once you’ve got a clear picture, you can create content that speaks directly to them.

For example, if you’re a fitness coach targeting busy moms, you might want to post healthy snack ideas, relatable memes about balancing fitness and family life, or quick workouts.

https://www.instagram.com/p/DDR6TQHooFu/

‍Step 3: Create Content

Now for the fun part! Instagram is all about visuals, so you’ve got to make sure your content catches people’s eyes as they scroll.

Instagram supports multiple content formats, including:

Photos,
Reels – short videos that are up to 90 seconds in length,
Carousels – photo ‘albums’ where you can put up to 20 images in one post,
Stories – photos or short videos that disappear after 24h.

The trick here is to keep it versatile, so make sure to include a mix of all kinds of content in your strategy. Here are a few more tips for getting the most out of it:

Lighting is everything. Natural light works best, so try shooting photos in the morning or late afternoon to catch the golden hour!
Stick to a theme. This can be a specific color palette or editing style – just know that consistency makes your feed look more professional.

Step 4: Post Consistently, but Don’t Overdo It

You don’t have to post every single day to be successful on Instagram – quality beats quantity, always. That said, consistency still matters.

Start with 3-4 posts per week and adjust based on what works for you and your audience. You can use tools like Later or Hootsuite to schedule your content in advance so you’re not scrambling for ideas last minute.

Step 5: Engage, Engage, Engage

Posting great content is just one piece of the puzzle. To truly grow your following, you need to engage with your audience – think of Instagram as a conversation rather than a broadcast.

There are different ways to connect with your IG audience:

Reply to comments,
Answer DMs – especially if it’s feedback,
Comment on other accounts in your niche,
Use interactive story elements like polls or quizzes.

https://media.idownloadblog.com/wp-content/uploads/2024/03/Quiz-in-Instagram-Story.jpg source: https://www.idownloadblog.com/2024/03/08/how-to-add-quiz-instagram-story/

Step 6: Don’t Forget About Hashtags

Yes, hashtags are still relevant! They help new people discover your content while also communicating to the algorithm what your content is about.

But there’s a whole science behind hashtags. For starters, it’s important to

keep them relevant – don’t just slap #love or #instagood on everything. Another thing you can use here is branded hashtags, but make sure to combine them with other, more popular tags for reach purposes.

Lastly, this is just a friendly reminder not to go overboard. Instagram allows up to 30 hashtags, but 3-5 well-chosen ones are usually enough.

So, the ideal formula would include only a select few hashtags, combining branded, niche, and popular ones.

Step 7: Collaborate with Influencers

Influencer marketing might feel intimidating, but it’s one of the fastest ways to grow on Instagram. When done right, it can introduce your brand to a whole new audience in an authentic way.

The first step is to find the right influencers to partner with. Here are a few tips on getting it on your first try:

Look for influencers who align with your brand values and aesthetics,

Check their engagement rate – it’s better to partner with someone who has 10K engaged followers than 100K who don’t care,

Start small – micro-influencers are typically more affordable and can deliver great results.

https://www.instagram.com/p/DFf2vRSPpky/

If you need a hand with this, UGC Factory can help you find people to collaborate with and even produce content for you!

Step 8: Use Instagram’s Features to Your Advantage

Instagram is always coming out with new tools and features, and using them can give you the advantage you need to get the sales rolling. Other than the different content formats we discussed, here are a few more features you might find useful:

Guides – great for curating posts into a centralized resource,
Shopping – allows your followers to shop directly from your posts,
Story highlights – lets you save your best Stories in organized categories so new visitors can quickly learn about your brand and see the Stories they’ve missed.

Step 9: Track and Adjust

After you’ve started posting, it’s important to keep track of how your Instagram efforts are going.

Is it paying off? What’s working? What isn’t?

Instagram has a built-in analytics tool to track your performance and figure out what areas need work, but you can also use a third-party tool, as well. Our top 5 are: