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Feeling overwhelmed by the pressure of like counts? Wondering how hiding them could change your Instagram experience?
We have ALL the answers. You’ll learn to hide likes on your posts and reels, adjust settings for other users' posts, and determine if it affects your content’s performance.
Ready to take control of your social media? Let’s get started.
This setting can be turned on or off before or after publishing, and it can also be hidden on others’ posts.
If you prefer to hide like counts on your posts and reels before they go live, Instagram allows you to do this easily during the creation process:
Here’s how you can hide likes on other users’ posts in just a few steps:
If you’d rather not see like counts on posts from other accounts in your feed, you can adjust this setting globally:
Using the desktop version of Instagram? Follow these steps:
Note that when this setting is enabled, counts, views, reposts, and quotes from other profiles will also be hidden on Threads.
Yes, you can always check the total by counting on your posts privately. There are two ways to do it:
No. The Instagram algorithm prioritizes content based on factors like engagement, relevance, and user interactions, not the visibility of like counts.
However, it can shift the way users and brands approach social media strategies:
Social media can create a competitive atmosphere where counts become a measure of validation. By hiding likes, Instagram helps reduce the anxiety and pressure associated with engagement metrics, promoting healthier interactions.
Does the number of likes influence your opinion of a post? For many users, the answer is yes. Hiding likes to shift attention to the content, encouraging creators to focus on authenticity and originality.
We’ve covered everything you need to know about hiding likes on Instagram. Now, deciding what works best for your brand or personal strategy is up to you.
Not sure how to optimize your Instagram strategy? Whether it’s creating UGC campaigns or managing influencer partnerships, let us help you with that. Schedule a call today to get started!
Absolutely! You can unhide like counts on your posts or feed anytime by following the same steps and toggling the settings off.
Yes, you can hide counts on specific posts or apply the setting to all posts globally. However, if you prefer a more universal approach, you can hide likes on all posts in your feed through the global settings.
Viewers will see "Liked by [user]" without the total like count on your posts.
They may have hidden likes, or a temporary glitch or privacy setting could limit visibility.