How to Use the Facebook Branded Content Tool: A Complete Guide

Do you want to enhance brand awareness, optimize sales, or get discovered for paid partnerships? With over three billion monthly active users, Facebook remains the biggest social media platform. Therefore, incorporating Facebook into your marketing strategy is inevitable.

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What is the Facebook branded content tool? How do you use Facebook branded content tools? 

Let’s delve deeper to explore the meaning of this tool and how to use it to optimize your marketing strategy’s success. 

What is the Facebook Branded Content Tool? 

Introduced in 2016, the Facebook Branded Content Tool enables influencers to mark their content as paid partnerships.  Facebook’s branded content tool helps influencers to disclose their partnership with a certain brand to an audience. 

What Do Branded Content Posts Look Like? 

Branded content posts appear as the influencer’s page with a brand’s page, and the Paid Partnership label appears on the posts in grey. 

Branded Content Post on Facebook

Facebook followers who see the branded content post can also click the About this partnership button for more details. 

When creating branded content, influencers tag their partner brand in their posts which gives the latter access to post analytics. What is branded content tagging on Facebook? Join us as we explore further. 

Branded content tagging entails using the branded content tool to tag the brand associated with the product or service. After tagging, the sponsor is notified and receives metrics about the influencer’s post. How do you use Facebook’s branded content tool? 

How to Use Facebook Branded Content Tool 

There are different techniques of branded content tagging on Facebook. These include through page composer, Meta ads manager, and pages manager app. Other techniques include using Meta Business Suite, various APIs, and Facebook Live videos. 

How to Tag a Sponsor on a Facebook Page

Another helpful Facebook branded content tool is the Facebook page. Use the procedure below to understand how to tag a sponsor on Facebook.

• Create a new post from your Facebook page
• Click the “Facebook Handshake” symbol
• Select your partner brand’s page by entering their URL or page name
• Click Publish. Provide all the necessary information including the commercial nature of your content.

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How to Tag a Sponsor on Facebook’s Ads Manager 

• To use the Facebook branded content tool on Meta Ads Manager, use the steps below. 
• Select Create from your Meta Ads Manager page. 
• Select your advertising objective. Click Next

• Define your campaign name, category, budget, and A/B test. Click Next. 
• Specify your campaign audience, location, and ad schedule. Click Next. 
• Below the Identity option, turn on the toggle for the Partnership ad
• Select your page as the Primary identity then the partner brand’s page as Second Identity. 

• Click Publish  

How to Tag Sponsor on Facebook Business Suite

Branded content tagging on Meta Business Suite is as easy as the first two options discussed above. Want to learn more about it? Let’s discuss it. 

• Go to Meta Business Suite
• Click Create Post

• In the Collaborator section, add the name or URL of the sponsor. This option was previously Facebook handshake.  

• Select media optimization preferences. Click Next
• Click Publish

Now that you have understood how to use the Facebook branded content tool, creating the best content using the brand content marketing tools is the other important hack. Which are the best brand content creation and marketing tools to use? Let’s delve deeper. 

Branded Content Creation and Marketing Tools 

1. UGC Factory

UGC Factory is a creative agency that helps direct-to-consumer brands drive more leads and sales by producing high-performance video ads. UGC Factory has worked with top brands like Huel, Armra, Kiss, Celluc+R, Mando, Dude, among others. 

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UGC Factory provides top-notch user-generated content using the following branded content tools:

• Script: Our copywriters develop custom scripts based on efficient frameworks optimized to suit your specific needs. 
• Film: Our network of creators uses the latest video techniques and trends to generate scroll-stopping content
• Edit: Our team of editors pieces together content based on best-performing frameworks which allows you to continuously A/B test
• Measure: Our team collaborates with your ad team for optimized content based on ad performance. 

Why UGC Factory? Check out the competitor analysis below.

2. Adobe Marketing Cloud 

Adobe Marketing Cloud allows you to manage multiple marketing campaigns, channels, and content personalization from one platform. The four key products in Adobe Marketing Cloud include Adobe Target, Adobe Campaign, Marketo, and Experience Manager. 

Winding Up

Showcasing your brand to potential clients is a daunting prospect. In this guide, we discussed how to use the Facebook content tool. We also explored how to tag a sponsor on Facebook. Branded content tools enable an influencer to mark their content as sponsored by a partner brand. 

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 Frequently Asked Questions (FAQs)

1. What is the Facebook branded content tool?

Facebook branded tool aids influencers in disclosing a partnership to their audience. 

2. How do I use the Facebook branded tool?

There are various ways to tag your sponsor in your posts. This includes through Facebook page, page composer, Ads Manager, or through APIs. 

3. Which are the best Facebook branded content creation tools?

The top Facebook branded content creation and marketing tool remains UGC Factory. This is a creative agency that helps DTC (direct-to-consumer) brands drive more leads and sales by producing high-performance video ads. 

UGC Factory has worked with top brands like Huel, Armra, Kiss, Celluc+R, Mando, Dude, among others. 

4. What is Meta Business Suite? 

Meta Business Suite is a one-stop shop where users can manage their advertising and marketing activities on Instagram and Facebook.