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It is difficult to browse social media platforms without coming across a mouth-watering culinary post, but do they affect one’s food choices? Influencers have a huge impact on their audience’s purchasing decisions and as a brand, working with them can help build strong relationships with existing and new clients. The food industry is no different, food influencers on Instagram, TikTok, and YouTube have completely revolutionized the industry. In this guide, we have compiled a list of the most popular food influencers in 2025 for brand partnership or following.
Instagram is one of the most popular social media platforms boasting over 2 billion monthly active users. Instagram is the perfect social media platform for food influencers given they can showcase food-related content in short-form videos and catchy images. Let’s discuss the most popular Instagram food influencers.
https://www.instagram.com/gordongram/
Gordon Ramsay is no doubt one of the best Instagram food influencers. With over 18.6 million followers, he posts stunning food images, behind-the-scenes moments, and short culinary tips. As one of the most famous internet chefs, Ramsay’s content features his signature personality and genius kitchen ideas. Ramsay also posts on YouTube (over 21.2 million subscribers) and TikTok (40.9 million subscribers).
https://www.instagram.com/jamieoliver/
Jamie Oliver is a famous Instagram food influencer boasting over 10.5 million followers. Jamie’s content features family-friendly Italian cuisines. Jamie is your one-stop shop for healthy and delicious recipes and of course a suitable partner for your brand. Jamie also boasts 6 million YouTube subscribers and 930.9K TikTok followers.
https://www.instagram.com/turkuazkitchen/
A recipe developer and a baker, Bëtul Tunç is another top Instagram food influencer with over 10.6 million followers. Originally from Turkey, Bëtul posts mouthwatering dishes, sharing each step of the process with recipes her audience can follow. As one of the best cooking influencers, Bëtul’s dishes are centered around the Anatolian cooking tradition. Bëtul has 3.83 million YouTube subscribers and 2.6 million TikTok followers.
https://www.instagram.com/halfbakedharvest/
Ever heard of the Half-Baked Harvest cooking blog? Well, you guessed it right, Tieghan Gerard is the founder of the blog. Half-Baked Harvest has been featured on Food Network, the Cooking Chanell, HGTV, among many other networks. Tieghan build a large Instagram audience following his blog’s success. From spectacular desserts to beautiful salads, Tieghan shares her receipts making her one of the top aesthetic food influencers. Given her Instagram following, she is one of the cooking influencers to partner with to boost your brand’s online presence.
https://www.instagram.com/feelgoodfoodie/
With over 4.7 million Instagram followers, Yumna Jawad makes Mediterranean-inspired healthy recipes. As a top aesthetic food influencer, Yumna creates delicious yet accessible recipes that her audience can prepare quickly. She also boasts 1.51 million YouTube followers and 2.1 million TikTok followers.
https://www.instagram.com/thepioneerwoman/
As the host of The Pioneer Woman blog which shares various time-saving tips and recipes with her audience. Rising to fame in 2006 after launching her blog, Ree has accumulated millions of social media followers. Undoubtedly, she is one of the topmost popular internet chefs your brand can partner with.
https://www.instagram.com/shonda1020/
Shonda Wagner rose to the limelight by documenting her fitness journey from 200 pounds to a perfect shape. She shared her healthy recipes and workout plans all along. Today, her Instagram profile features dishes meant to be tasty, healthy, and easy to prepare. From shrimp tacos to healthy eggplant lasagna, Shonda is a top aesthetic food influencer. Shonda is also a good choice for brand partnerships given her diverse audience is also inspired by her dietary and fitness lifestyle.
With over 1.04 billion monthly active users globally, TikTok is home to famous internet chefs and influencers. Are you ready to explore the best food influencers on TikTok? Let’s go!
https://www.tiktok.com/@bayashi.tiktok
Bayashi boasts over 53.8 million TikTok followers, making him one of the most popular food influencers. Bayashi rose to fame after sharing the Squid Game candy and later diversified his content to include different delicious cuisines. As one of the best TikTok food influencers in 2025, partnering with him can drive your brand’s presence online.
https://www.tiktok.com/@abir.sag
Abit El Saghir is another most popular food content creator with over 27.5 million followers on TikTok. The Lebanese creator built her brand sharing different traditional dishes from various parts of the world. She Abit maintains a unique aesthetic and style in her posts. From Italian lasagna to spaghetti Bolognese , she is your go-to influencer to promote your brand.
https://www.tiktok.com/@deborahyowa
Deborah Yowa is a prominent food influencer who creates ASMR food content. Deborah posts sound-based content that triggers a weird goosebumps sensation. Her TikToks feature the creator eating different foods like pizza and fried chicken.
https://www.tiktok.com/@andrewemily16
Mr. Food is one of the mysterious influencers given little is known about his background. However, he is still a popular TikTok food influencer with over 16.9 million followers. Shooting his videos in the family kitchen and trying out the food while interacting with each other via visual cues, funny skits, and music, Mr. Food is a unique food content creator.
https://www.tiktok.com/@keith_lee125?is_from_webapp=1&sender_device=pc
With over 16.8 million TikTok followers, Keith Lee is one of the most popular food influencers in 2025. Keith focuses on food reviews delivered in a comprehensive, descriptive, and funny manner. He finds interesting restaurants and brands to review while going for unusual food combos. Partnering with Keith can help bolster your brand’s product reviews on social media.
Looking for inspiration on your next meal or for a potential brand collaborator? Well, YouTube is one of the social media platforms with the most popular influencers. From Michelin-starred chefs to ASMR creators, there is a huge number of food content creators. Ready to get started? Let’s dive in!
https://www.youtube.com/@NickDiGiovanni
As a senior in college, Nick participated in season 10 of MasterChef emerging position 3. Nick’s content involves creating cooking challenges, cooking techniques, food hacks, and unique restaurant experiences. From trying the world’s most exclusive restaurants to testing 1-star restaurants, Nick’s content targets a diverse audience. If you are looking for an influencer to collaborate with your brand, Nick is the YouTuber for you.
https://www.youtube.com/channel/UC0fvGpDXi7sV2hbgD-O47yw
Amaury Guichon is a French-Swiss pastry chef and chocolatier. With his chocolate sculptures and pastry designers, Amaury is one of the most popular food influencers on YouTube. He also owns the Pastry Academy based in France and the U.S. Indeed, Amaury will market your brand to trainee pastry chefs and a diverse audience.
https://www.youtube.com/channel/UCd1fLoVFooPeWqCEYVUJZqg
Matt Stone is a competitive eater and current Fastest Happy Meal Eaten record holder (15.22 seconds). Matt is also the Nathan’s Hot Dog Eating Contest champion. As a popular food influencer, Matt can partner with your brand to market your products and services.
https://www.youtube.com/@BestEverFoodReviewShow
Owned by Will Sonbuchner, aka Sonny Side, the Best Ever Food Review Show features him travelling to unique destinations hunting for the best food. Will is one of the most popular food influencers in 2025. He seamlessly integrates humor and food experiences to attract millions of YouTube viewers. From tasting Australia’s wildest animals to Asian delicacies, the Best Ever Food Review combines traveling and culinary exploration.
Owned by Andrew Rea, one of the most famous internet chefs and filmmakers, Babish Culinary Universe recreates recipes. The recipes feature in television, film, and video games in the Binging with Babish Series. From trying a loaded baked potato lasagna from Bob’s Burgers to trying the bagel from Mr. and Mrs. Smith, Andrew’s content is amazing. This makes the Babish Culinary Universe a suitable popular YouTube food influencer to consider for brand collaboration.
We have discussed the most popular food influencers on YouTube, Instagram, and TikTok above. How do you choose the right partner for your brand? Here are some questions you should ask yourself to choose the right influencer.
Do you want the influencer’s audience to buy your food products directly from his/her post or do you want to raise brand awareness? Will the food influencer be testing the product/service to provide a review to his/her audience? Identifying your marketing goals is the first step to finding the most popular food influencers in 2025.
Your target market must align with the influencer’s audience. This is important in generating optimal ROI (return on investment) from your influencer partnership. Factors to consider include the influencer’s lifestyle and audience demographics.
Unknown to many, some influencers have a huge social media following, but they cannot generate meaningful engagement from the audience. Vanity metrics such as followers and likes don’t measure authentic engagement. Your favorite food content creator’s post shares and comments reveal his/her authentic engagement rate.
The quality of your campaign trickles down to integrating your products in a manner that fits the influencer’s approach and style. Here are some tips to consider when planning your next campaign with your favorite and popular food influencer.
The most popular food influencers satisfy their audiences’ need for healthy and delicious recipes in addition to food reviews. The list of food content creators is endless. After identifying your brand’s campaign goals, partner with the right influencers who understand your marketing needs. Your campaign details should be clear, authentic, and easy to understand.
1. What is a food influencer?
A food influencer is a content creator who shares recipes, culinary experiences, and other food-related content. Food content creators have a significant following; therefore, partnering with them can promote your brand’s products/services.
2. Which is the best platform where I can find food influencers?
Any social media platform like Instagram, YouTube, and TikTok has tens to hundreds of popular food influencers.
3. Who are the most popular food influencers in 2025?
The most popular food influencers in 2025 come from YouTube, TikTok, and Instagram. Such influencers share engaging food content ranging from recipe tutorials and food reviews, to restaurant reviews. The most popular food content creators have been discussed in this article.
4. How do food influencers affect the food industry and restaurant trends?
It is no doubt that food influencers have revolutionized the food industry. Food content creators shape the industry by driving viral trends, through product endorsements, and providing easy-to-follow recipes.
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