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In 2025, what makes a great marketing strategy great is the infusion of UGC and IGC – user/influencer-generated content. The people enjoy it more than they enjoy traditional ads, and it’s been proven to have a better ROI.
But you already knew this, which is exactly why you decided to take the step and launch your own IGC campaign. So, where do you start? By finding an influencer to work with, of course.
Easier said than done, right?
Not necessarily – with the right influencer outreach tools, you’ll be launching that campaign in no time!
In this article, we’ll tell you all about these influencer outreach services, what they are, why you need them, and which ones are the best.
Let’s get started!
As you could have assumed from the name, these are tools that help with influencer marketing outreach, meaning that they are essentially software for finding influencers.
They’re a much faster alternative than, say, going through Google or social media platforms in order to find the right partner or their contact info.
Most of these tools have filters to help you find who you’re looking for much easier. You can filter by audience, platform, age, location, and more. Of course, the features of each tool differ, but we’ll get to that in a minute.
Now, the next thing we wanted to discuss is…
The main goal of using any kind of marketing tool is to streamline the campaign planning process. Naturally, the same goes for influencer outreach software, but that’s not the only benefit they promise.
Here’s what you stand to gain:
The whole point of working with this kind of platform is that you want to be able to find influencers quickly. So, they usually have entire databases of influencers where you can browse and choose the one that best aligns with your needs.
Most of them have filter systems in place to make this easier and work way faster than scouring social media platforms to find what you’re looking for.
You know how important it is that your and your IGC creator’s niches overlap. We’ve said it before, and we’ll say it again – their audience is your audience, too.
An influencer outreach platform will give you an overview of your future partner, where you’ll be able to see who their audience is and decide whether they’re the same people who you want to promote your products to.
Communication is key in any business partnership, but that doesn’t mean it’s easy. In fact, a lot of problems can arise from it, which makes collaboration more challenging than it needs to be.
But, an outreach tool allows you to connect and communicate directly within the app itself.
So, since everything is in one place, it’s much easier to keep track of messages and ensure nothing gets lost along the way.
Okay, so you’ve found your influencer, agreed on the terms, and finally launched the campaign. Now, you want to see how it’s performing.
Luckily, most of these platforms will give you access to tools for tracking metrics such as engagement or conversion rates. Then, you’ll know exactly what works and what doesn’t.
Have we said enough to convince you to give influencer outreach tools a try? Yes? Then you’ll be happy to know we’re finally moving on to…
Here, we’re going to discuss our top picks for the best tools, outline their features, and, of course, tell you all about their pricing models.
BuzzSumo is an all-in-one tool for content and influencer marketing. It helps you discover influencers that match your brand, explore trending topics, and track campaign performance – all in one place.
Key Features:
Pricing:
Klear, who is now part of Meltwater, is an influencer marketing tool that just makes discovering and connecting with influencers easier.
Here’s what they have to offer:
Key Features:
Pricing: available on request, but there are three packages: Essentials, Suite, and Enterprise
Pitchbox is an outreach platform specifically for SEO services, so they’re mostly aimed at text-based influencers. But they’ve been helping brands scale their campaigns and manage workflows in more ways than that.
Key Features:
Pricing:
Sprout Social, formerly Tagger, is an influencer marketing platform & software with an affinity algorithm that’s there to help you find influencers whose communities and branding align with your own.
Key Features:
Pricing: available on request, but there are three tiers: Starter (2 seats), Professional (5 seats), and Enterprise (10 seats)
Hunter is a digital marketing tool that simplifies finding and verifying email addresses of industry professionals, so you don’t have to go above and beyond to make contact with the influencer you want to work with.
Key Features:
Pricing:
Aspire is a creator outreach platform to find influencers, manage campaigns, and track results.
It’s pretty straightforward and easy to use, so here’s an overview of the features they offer:
Key Features:
Pricing: available on request.
GRIN is a management platform for influencer marketing, affiliate programs, and branded content.
There are multiple ways to connect with creators and a lot of valuable features:
Key Features:
Pricing: available upon request, but you can request a demo.
Upfluence is perfect for running end-to-end influencer marketing campaigns and affiliate programs.
Here’s what else it can do:
Key Features:
Pricing: available on request, with three packages: Growth (1 seat), Scale (5 seats), and Enterprise (25 seats).
Bazaar Voice, formerly Affable.ai, is an AI-driven influencer outreach platform that helps you find relevant influencers for your campaigns using advanced filters like brand affiliation, audience demographics, and interests.
Key Features:
Pricing: available on request, with three plans: Essentials, Enterprise, and Advanced.
UGC Factory is a creative agency that helps DTC brands drive leads & sales by producing high-performance video ads. Not to brag, but we also have a proven track record of 50,000 UGC ads created and $100+ million in sales…
Key Features:
Pricing: available upon request, but it includes:
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