26 Types of Influencers in 2025

What are the main types of influencers in 2025? There are mega, macro, micro, and nano influencers, as well as virtual and cause-based influencers.

But it's not just about how many followers they have or how much they charge. Influencers also differ in how they talk to their fans, how they work with brands, and what they create together.

In this article, we will help you understand these differences and how to choose the right partner for your needs.

4 Types of Influencers Based on Followers Count

Influencers come in all shapes and sizes, and you may wonder how to group them. Let's start with the easiest one: a follower number.

Nano-Influencers (500 - 10,000 followers)

You might not know them, but nano-influencers are everyday people—friends, family members, or local fans who love sharing their hobbies online. They're great to work with because they can reach small, dedicated groups who care about what's being shared, making their promotions feel more personal and trustworthy.

Micro-Influencers (10K to 50K followers)

Don't judge a book by its cover! Micro-influencers might have smaller followings, but their followers are active and pay attention to what they share.

So, how can brands benefit from this? It might not seem obvious, but there's a smart marketing reason. While a celebrity has millions of followers, only a small part might be your target audience.

In contrast, a micro-influencer with 10K followers means 10K potential customers are genuinely interested in your offer.

That's why brands love working with micro-influencers—they can reach specific, engaged groups without spending much money.

3. Mid-Tier Influencers (50K - 100K)

Companies choose mid-tier influencers because they can effectively promote new products and ideas to a large group of people without the high costs that come with very famous influencers. This balance of reach and engagement makes mid-tier influencers a valuable partner for companies looking to grow their presence and connect with more customers.

4. Macro-Influencers (100K to 1M) & Mega-Influencers (1M+)

Macro and mega-influencers can quickly share your message with a massive audience, allowing your promotions to reach millions simultaneously. However, working with these top influencers can be expensive because of their large followings.

Despite the high costs, companies partner with them for major campaigns to achieve maximum visibility and make a significant impact quickly.

Knowing the different influencer types helps you choose the right creators to connect with your audience and achieve your marketing goals effectively. Here are different categories based on the content they produce:

1. Travel Influencers

Travel influencers' content is all about exploring new places and sharing their experiences with others. They post pictures and videos from their trips, give helpful travel tips, and talk about the culture of places they visit, hidden gems, etc.

Audience: People who enjoy traveling, those who want to go on adventures, and anyone planning their next vacation.

Brands: Travel companies like airlines, hotels, and agencies collaborate with travel influencers to showcase their services and products. They also collaborate with travel gear companies, such as backpacks and cameras.

Popular Influencers:

Murad Osmann: Famous for his "Follow Me To" series on Instagram, Murad captures breathtaking travel moments alongside his wife, Nataly, making every post a visual delight.
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The Points Guy: He shares tips on maximizing travel rewards and finding the best deals, helping his followers travel smarter.

2. Food influencers

They create and share posts about food, such as recipes, teaching cooking steps, and reviewing restaurants, which helps their followers find new foods to try and learn new ways to cook.

Sometimes, they collaborate with chefs and local restaurants to create special recipes or new menu items only available for a short time.

Audience: People who love food, enjoy cooking at home, or want to learn to cook better.

Brands: This appetizing content can benefit restaurants, food delivery services, cooking equipment brands, and kitchenware companies.

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Popular Influencers:

Tasty: BuzzFeed's food brand creates engaging cooking videos that make whipping meals easy and enjoyable for everyone.

Gordon Ramsay: The celebrity chef shares his culinary expertise through tutorials and restaurant reviews, inspiring millions with his passion for food.

3. Parenting Influencers

Parenting influencers share their everyday experiences of raising children, offering tips on teaching kids, managing their behavior, and choosing the best products for families.

These influencers include both moms and dads. Mom influencers, also known as influencers, often talk about their daily routines, parenting hacks, and how they balance work and family life.

Conversely, dad influencers focus on activities with kids, managing family responsibilities, and supporting their partners.

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Audience: Parents, soon-to-be parents, and anyone looking for advice on caring for children. Most of their followers are moms and dads who want to learn and share their parenting journeys.

Brands: Companies that make baby products, toys, educational tools, and family-friendly services love working with parenting influencers.

Popular Influencers:

Giovanna Fletcher: She offers valuable insights into family life and parenting, helping other parents navigate their journeys.
The Baby Gang: La Guardia Cross shares entertaining and relatable videos about parenting, connecting with a wide audience of parents through humor and heart.

4. Lifestyle Influencers

These influencers post videos about their daily routines, motivational messages, simple life tricks, vacation tips, and other aspects of their lives.

These videos discuss various topics, such as decorating homes, personal growth, caring for themselves, staying fit, and other things followers can relate to.

Audience: People who want ideas and inspiration to improve their everyday lives. This includes anyone interested in home decorating, personal growth, self-care, fitness, and more.

Brands: Home decor stores, wellness products, fitness equipment companies, and companies that offer courses for personal development can work with lifestyle influencers to show their products in everyday settings.

Popular Influencers:

Marie Kondo: Known for her tidying and organization methods, Marie Kondo offers lifestyle and decluttering inspiration that resonates with millions worldwide.
Rachel Hollis: She covers personal development, self-help, and life improvement topics, inspiring her followers to lead better lives.

5. Tech and Gadgets Influencers

Tech influencers are like experts who test the newest gadgets, such as smartphones, tablets, and smartwatches. After trying them, they make videos or write posts to show how these gadgets work and give tips on using them better.

Doing this, they help their followers stay updated with the latest technology and decide which product to buy. Some focus on specific things, like gaming gadgets or smart home devices, to reach a more targeted niche.

Audience: Tech enthusiasts, early adopters, and individuals interested in staying updated on technology innovations.

Brands: Tech companies, gadget manufacturers, software developers, electronic retailers, and smart home brands.

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Popular Influencers:

MKBHD (Marques Brownlee): He provides in-depth technology reviews, gadget demonstrations, and discussions on the latest tech trends.
Unbox Therapy: Hosted by Lewis, Unbox Therapy unboxes and reviews various gadgets, tech products, and unique innovations, offering viewers an up-close look at new technologies.

6. Gaming Influencers

Gaming influencers create content about video games. They play games on live streams or record videos to share tips. They also help test new games before they are released, giving feedback to game makers to improve them.

Some gaming influencers become so popular that they even help design new games or create their own game lines, making their mark in online and offline gaming.

Audience: Gamers, esports enthusiasts, and individuals interested in video games and gaming culture.

Brands: Video game developers, gaming accessory manufacturers, esports organizations, gaming platforms, and merchandise companies can partner with gamers to promote their games and products.

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Popular Influencers:

Tyler Blevins (Ninja): A popular gaming influencer and professional esports player known for streaming and providing gaming tips, especially in Fortnite.
PewDiePie: One of the most well-known YouTubers, PewDiePie shares video game

playthroughs, commentary, and gaming-related content that entertains millions of followers.

7. DIY and Craft Influencers

DIY and craft influencers share projects you can do yourself, like decorating your room or making handmade gifts. They provide easy-to-follow instructions and tips to help their followers make cool things independently.

These influencers are great at showing how to use different tools and materials to create aesthetic and useful items.

Audience: Craft enthusiasts, DIY hobbyists, and anyone looking for creative project ideas and artistic inspiration.

Brands: Craft supply manufacturers, art supply stores, and home decor brands.

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Popular Influencers:

MyFroggyStuff: A YouTube channel focused on DIY crafts, doll customizations, and creative projects, inspiring followers to dive into hands-on activities.

Crafty Morning: Michelle shares easy and fun DIY craft ideas, especially for kids and families, fostering a creative and engaging community.

8. Pet Influencers

It isn't just about fun and interesting posts that immediately grab people's attention and make their pets famous online. They also give helpful tips on how to care for pets, review products like pet food, toys, and accessories, and support animal shelters.

Audience: People who love pets, pet owners, and anyone looking for advice on caring for their pets or choosing the best pet products.

Brands: Companies that make pet food, toys, collars, beds, veterinary services, and other pet-related products.

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Popular Influencers:

Jiffpom: A well-known name in this industry with adorable posts and entertaining tricks, Jiffpom attracts millions of followers who adore his charming antics.

Lil Bub: The late Lil Bub is known for her unique appearance and heartwarming content that resonated with pet lovers worldwide.

9. Environmental and Sustainability Influencers

They educate their followers on environmental issues, promote sustainable products, and encourage actions that help preserve our planet.

Additionally, sustainability influencers often participate in or organize eco-friendly challenges, such as zero-waste weeks or plastic-free months, promoting collective action among their followers.

Audience: Eco-conscious individuals, environmental activists, and those looking to reduce their ecological footprint.

Brands: Green product companies, sustainable fashion brands, and renewable energy providers.

Popular Influencers:

Zero Waste Chef (Anne-Marie Bonneau): Anne-Marie shares practical tips and recipes for reducing waste and living a sustainable lifestyle, inspiring her followers to adopt eco-friendly habits.
Immy Lucas: Immy shares her experience and offers advice on sustainable living, including minimalism, zero waste, and ethical fashion, motivating her audience to make responsible choices.

Social and political influencers use social media accounts to discuss important topics like fairness, the environment, and helping others. They want to inform people about these issues and inspire them to act to improve the world.

Audience: People who care about making positive changes, those who are already involved in helping causes, and anyone who wants to learn more and participate in social or political activities.

Brands: Organizations that work on social or political causes, like charities and nonprofits, and companies that want to show they care about making a positive impact can collaborate with these influencers.

Popular Influencer:

Alexandria Ocasio-Cortez: The U.S. Congresswoman uses her platform to discuss social and political issues and advocate for progressive policies, engaging millions of followers.

9 Types of Influencers Based on Occupation and Brand Relationship

How do different influencers work with brands, and what do they do for them? Let's find out.

1. Brand Ambassadors

They have worked closely with companies for a long time, talking in videos about the products or services and positively representing the brand. People who follow ambassadors trust what they say and feel connected to the company because of their consistent support.

For example, Jessica Alba promotes The Honest Company's safe and eco-friendly products for families. A famous basketball player, LeBron James, regularly discusses Nike's athletic wear and shoes.

2. Sponsored Content Creators

Sponsored content creators work on specific projects or campaigns. That includes creating special posts, videos, or other content that features the brand's products in exchange for payment or free products.

3. Affiliate Marketers

These marketers share products they like and earn money when their followers buy those products through special links or codes they provide.

Brands love affiliate marketers because they can reach more people and increase sales without paying upfront fees. Instead, they only pay when the marketer recommends a sale.

4. Employee Advocates

Employee advocates work for a company and discuss their workplace on social media. They describe what it's like to work there, show behind-the-scenes moments, and highlight the company's values.

For example, Google employees share stories about their work environment and the cool projects they're involved in. Salesforce employees talk about the company's values and the positive impact of their work.

5. Expert Consultants

Expert consultants are professionals who know a lot about a specific topic. They give advice and share their knowledge, helping the brand appear more knowledgeable and trustworthy than competitors.

6. Celebrity Endorsers

Celebrity endorsers are famous people, such as actors, athletes, and musicians, who use their popularity and influence to make products or services more attractive to a wide audience.

7. Customer Evangelists

Customer evangelists are happy customers who love a brand's products so much that they share their positive experiences with others. They create honest recommendations that help new customers decide to try the products.

8. Industry Thought Leaders

Industry thought leaders are well-respected experts who share valuable ideas and insights. They influence others by providing thoughtful analysis and innovative ideas, helping brands stay ahead in their industries.

Brands collaborate with thought leaders to gain credibility and stay informed about the latest trends and best practices, which leads to smarter decisions and staying competitive.

9. Nonprofit and Cause Advocates

Nonprofit and cause advocates are influencers who support charitable organizations or important causes and share their values to promote social responsibility.

This collaboration helps raise awareness for important issues and connects the brand with socially conscious consumers.

Ready to Choose Your Partner?

Choosing the right influencer can confuse many types based on follower count, content niche, and brand relationships. If you're unsure where to start, UGC Factory is here to help.

We connect you with the perfect influencers to meet your marketing goals. Schedule a call today for a quote!

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