ARMRA Generates 10,391 Purchases with $1.8M UGC Campaign Spend

Creative Challenge #1: Simplifying the Science Behind Colostrum

Context: ARMRA Colostrum leverages complex scientific concepts like Cold-Chain BioPotent™ Pasteurization and 400+ bioactive nutrients. While these are powerful claims, they can feel abstract and overly technical to users unfamiliar with colostrum.

Outcome:

• Created educational UGC mashups that break down science into simple benefits: “Think of it as nature’s most powerful recovery and immune booster.”
• Used creator VO lines like: “It’s like giving your body the blueprint for peak performance — not just protein, but recovery, endurance, and strength.”
• Enhanced visual storytelling with animated overlays showing how bioactive components support muscle repair and immune health.

Creative Challenge #2: Positioning as a Whole Food, Not a Supplement

Context: ARMRA is distinct from typical supplements — it’s a whole food source. This difference is key, but nuanced, especially when competing against popular powders like protein, collagen, and greens.

Outcome:

• Produced “3 Reasons Why I Use ARMRA” UGC with creator-led explanations of how it differs from powders: “It’s not just protein — it’s everything your body needs in one scoop.”
• Paired side-by-side comparisons with typical supplements (whey, collagen) to demonstrate completeness.
• Used punchy hooks: “Why I switched from protein shakes to ARMRA for better performance and recovery.”

Creative Challenge #3: Targeting High-Performance Athletes Without Alienating General Users

Context: ARMRA targets athletes seeking peak performance, but also appeals to health-conscious individuals looking for overall wellness. Balancing the elite athlete narrative with everyday health is essential.

Outcome:

• Developed dual-narrative UGC: one version featuring athletes (Ironman, weightlifters) and one with everyday users (busy professionals, parents).
• Scripting emphasized functional versatility: “Whether you’re pushing limits in the gym or just trying to feel your best every day.”
• Layered social proof from both high-performing athletes and average users to bridge the gap.

Creative Challenge #4: Addressing the Overwhelm of Health Solutions

Context: The primary demographic has tried probiotics, collagen, greens powders, and more without finding lasting results. ARMRA’s all-in-one solution must stand out among a cluttered supplement market.

Outcome:

• Executed UGC mashups showcasing users sharing: “I’ve tried it all — collagen, greens, protein. Only ARMRA made a real difference.”
• Visual storytelling emphasized “less is more”: one product covering immunity, gut health, and recovery.
• Reinforced simplicity with VO lines like: “Instead of taking 3 or 4 different supplements, I just use ARMRA.”

Performance Challenges

As an established brand their simple goal was to get more ads that are efficient and can scale to more than $10,000 each in ad-spend with CPA .

Outcome:

Our ads have spent whopping $1.8m so far and generated 10,391 purchases, resulting in average CPA of $175.90. In comparison, their video creatives spent $937,628.02 and generated 5,139 purchases, with a CPA of $182.45.