Best Amazon Influencers in 2025: UGC Factory Insights
Table of Contents
Amazon is one of the globe’s largest and most popular e-commerce platforms. With over 300 million active clients and a brand value of approximately $705.65 billion, Amazon is the destination for contemporary retailers and consumers.
Despite its huge client base, marketing products and services on Amazon is not a walk in the park due to stiff competition on the platform. This is where Amazon influencers come in. Using our guide, discover the best Amazon influencers to help your brand drive sales and optimize your market presence. Further, the guide will explore how top Amazon influencers are boosting brand visibility, influencing consumer behavior, and utilizing collaboration opportunities.
In this guide, we shall explore the top 15 Amazon influencers for your brand’s collaboration. Let’s delve into this together.
- Chelsey Whites (Chelsweets)
TikTok: 2.3 Million Followers
YouTube: 324,000 Subscribers
Instagram: 1.4 Million Followers
Once an accountant in one of New York firms, Chelsweets developed an interest in baking, which made her pursue it full-time. On her various social media platforms, she shares different baking recipes, tips, and recipes.
Chelsweets is one of the best Amazon influencers in 2025 thanks to her recipes, ingredients, and baking recommendations. She uses Amazon to sell her cooking products, and her recipes are easy to follow to ensure optimal audience engagement. Chelsweets is also a top Amazon influencer die to her strong presence on the platform.
YouTube: 659K Subscribers
Instagram: 136K Followers
TikTok: 23K Followers
X (Formerly Twitter): 33.5K Followers
Jessica Braun is one of the top Amazon influencers given her efficient audience engagement, honest and relatable reviews, and how she leverages the platform to sell products. Her content mainly focuses on skincare products on Amazon in addition to tips for attaining a perfect, radiant complexion.
YouTube: 73K Subscribers
TikTok: 252.9K Followers
X: 3019 Followers
TbonesTech is also one of the best Amazon influencers to consider for brand collaborations. Most of this influencer’s content involve unboxing videos where he showcases Amazon products and reviews them. He covers everything, from photography equipment, electronics, lenses, and lighting, securing him a loyal and highly engaging audience. TbonesTech is one of the influencers on Amazon who has professional reviews given his successful influencer program where he creates curated product lists.
Instagram: 796K Followers
Facebook: 44K Followers
TikTok: 81.1K Followers
Tiffany Allison is another top Amazon influencer given her strategic approach to marketing products on the platform. Tiffany has a highly engaging audience, and her product reviews are unbiased and authentic. She appeals to her audience due to her neutral outfits and appealing interior design backgrounds for her content.
Instagram: 30.3K Followers
Facebook: 8.9K Followers
YouTube: 38.3K Subscribers
Justin Braun is another top Amazon influencer who focuses on promoting off-road supplies and construction tools. Justin brings monster trucks and four-wheel drives to life while entertaining his subscribers. As one of the best Amazon influencers, Braun sells spare parts and off-road vehicles’ accessories.
YouTube: 1.5 Million Subscribers
TikTok: 714.7K Followers
Instagram: 318K Followers
Lindsey Kuzmin is a successful Amazon influencer who aids cats, dogs, and pets live fulfilling and comfortable lives. Lindsey showcases tens of animal-related products on Amazon to aid pet owners turn their homes into a paradise for their pets. While most of her content covers proper pet care, her popularity stems from her lighthearted demeanor. As one of the best Amazon influencers, Lindsey has a loyal audience who follow her.
YouTube: 1.99 Million Subscribers
Instagram: 73.9K Followers
X: 3,776 Followers
Makoccino is also one of the best influencers on Amazon boasting millions of followers on social media platforms. The influencer posts content on painting and sketching tutorials to assist beginners embark on their artistic journeys. Makoccino also posts various videos on motivation and self-expression.
Instagram: 3.4 Million Followers
X: 10.1K Followers
Rocky Barnes is one of the best Amazon influencers specializing in the travel niche. Rocky loves adventure and frequently visits different destinations seeking new experiences. She is well known for her tips on how to make money while traveling to various destinations. Rocky promotes her products on Amazon and also markets summer outfits, home essentials and entertainment products like ceramics and furniture.
TikTok: 93.5K Followers
Instagram: 129K Followers
YouTube: 6.11K Subscribers
X: 18.3K Followers
Commonly known as Simply Sasha Fierce, Sasha Fierce is a traveler, a mom, and one of the top Amazon influencers to consider for brand partnerships. Sasha’s content includes try-on hauls, unboxing videos, and styling tips which guide her followers to do the same. As a reliable Amazon brand partner, Fierce has worked with various established brands like Laneige, Kiehls, and Pretty Little Thing.
- Laura Fuentes (MOMables)
Instagram: 54.2K Followers
YouTube: 207K Subscribers
TikTok: 54.2K Followers
Laura Fuentes is a family blogger who shares her passion for health, wellness, and cooking with her audience. Commonly known as MOMables, she is one of the best Amazon influencers. Taking a sneak peek into her Amazon account, Laura recommends products like collapsible lunch boxes and kitchen appliances such as thermos containers. As a suitable brand partner, Laura offers great recommendations about a brand’s products and demonstrates its use to her loyal followers.
Instagram: 1 Million Followers
TikTok: 2 Million Followers
Facebook: 270K Followers
Leticia Gardner is a mega influencer and one of the best Amazon influencers primarily on lifestyle, fashion, and fitness niches. Leticia also explores family issues with her spouse Rod Gardner who is an ex-NFL player.
As one of the top influencers on Amazon, Leticia has partnered with different brands especially those in the line of clothing and personalized Crocs.
- Melissa Meyers (The Glow Girl)
Popularly known as ‘The Glow Girl’, Melissa Meyers, is a wellness and lifestyle expert focusing on healthy attitudes, living, and generally good life. Melissa shares tips for vibrant and youthful living amid life’s challenges. With over 2 decades of experience, Melissa appeared on different publications like HuffPost.
As a top Amazon influencer, Melissa’s page features certified products for makeup, self-care, skincare, home cleaning, and snacks. One of the reasons why she has garnered a loyal following over the years is her honesty about products. The items she sells do not use synthetic chemicals which protects users against any potential harm. She is one of the best Amazon influencers for brands promoting healthy, clean, and sustainable products.
Instagram: 4.1 Million Followers
TikTok: 7.3 Million Followers
YouTube: 139K Subscribers
Alix Earle is a reputable TikTok star known for participating in the Amazon Affiliate Program through her loyal following. Alix is obsessed with finding new products and services on Amazon after which she recommends to her followers. Reviewing her Amazon page, some of the top products she markets include argan oils, jewelry, and acne patches. Other products include socks, bikinis, and perfumes.
Undoubtedly, Earle is one of the best Amazon influencers your brand can partner with to boost your market reach.
Instagram: 1.1 Million Followers
Allie Hunter uses her 1.1 million followers on Instagram to market different products on Amazon. Hunter’s goal is to help her audience shop for the best products on Amazon. She boasts excellent audience engagement and high impact on consumer purchasing decisions. Such factors make her your go to influencer when seeking influencer partnerships.
YouTube: 2.02 Million Subscribers
Instagram: 2.3 Million Followers
TikTok: 1.1 Million Followers
Aspyn Ovard Ferris is also one of the best Amazon influencers to work with in 2025. In her social media profiles, she integrates a mix of beauty, home décor, and lifestyle making her suitable for a variety of brands. She is also followed by a diverse audience demographic making her one of the top influencers to collaborate with on Amazon.
Conclusion
In conclusion, collaborating with the best Amazon influencers can optimize your brand’s presence in the market, leading to more sales. The influencers discussed above benefit your brand with their high audience engagement rates and specialized niches. Given their trusted relationship with their followers, these influencers will help your brand secure higher conversions and become more competitive. As a brand, you can leverage the significance of UGC Factory to boost your online credibility and presence in the highly competitive Amazon marketplace.
Frequently Asked Questions (FAQs)
- Why should a brand collaborate with the best Amazon influencers?
Collaborating with the top Amazon influencers allows you to leverage the celebrity’s high audience engagement and trusting relationships. This in turn aids in optimizing your brand’s conversions and visibility.
- How can a brand identify the top influencers on Amazon?
The best influencers on Amazon are known for their huge following, strong audience engagement, expertise in specific niches, and high authenticity rates. Their content resonates with a specific audience, meaning collaborating with them maximizes your brand’s impact.
- Does collaborating with the best Amazon influencers improve my brand’s performance?
Yes, collaborating with influencers improves traffic to your product listings translating to high conversion rates. Once the top influencers recommend you, their followers develop a sense of authenticity and trust, increasing their likelihood of making a purchase.
- How can a brand measure the return on investment (ROI) after collaborating with Amazon influencers?
To measure your brand’s ROI after collaborating with influencers on Amazon, you must track KPIs (key performance indicators) like conversion rates, sales generated, and referral traffic using the links provided by the influencer. Further, metrics like shares, comments, and likes can also provide insight into the effectiveness of the campaign.
About Dan Ragan
Founder of UGC Factory and expert in user-generated content marketing strategies
