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How to Embed Instagram Feed on Website: A Step-by-Step Guide

Dan Ragan
Dan Ragan
7 min read
How to Embed Instagram Feed on Website: A Step-by-Step Guide

People use Instagram heavily to post and view visual content online. Your website becomes more dynamic and beautiful when you integrate Instagram feeds into it. We will show you how to add an Instagram feed to your website while highlighting the benefits and offering practical guidance for success.

Adding an Instagram gallery to your website doesn’t have to be hard. Using a widget connect website gallery to Instagram tool makes it simple and effective. These tools let you embed Instagram on site without needing advanced technical skills.

Some platforms even let you create a widget connect website gallery to Instagram free of charge. You can add posts, reels, and even stories directly to your page. This way, your visitors stay engaged while exploring your latest Instagram content.

Using a widget connect website gallery to Instagram free is great for businesses or personal websites. It’s fast, customizable, and gives your site a modern, interactive feel. Whether you’re showcasing products or sharing memorable moments, it’s a great way to boost your online presence.

Why Embed Instagram Feed on Website?

When you embed an Instagram feed on a website, you connect your site visitors with engaging content directly from Instagram. This can:

  • Showcase your brand’s personality.
  • Keep visitors engaged with fresh, visual content.
  • Motivate users to explore your Instagram profile.
  • Encourage purchases by displaying user-generated content (UGC).

Instagram data shows that 35% of users purchase products they discover through the app while 72% confirm that images of products on Instagram direct their buying choices. A live Instagram feed turns your website into a space that draws users in with visual content.

Two Main Ways to Embed Instagram Feed on Website

1. Using Instagram’s Built-In Embed Option

This is a manual method for embedding individual Instagram posts.

Steps:

  1. Log into Instagram on your browser.
  2. Navigate to the post you want to embed.
  3. Click the three dots (...) at the top-right of the post.
  4. Select “Embed” and copy the provided HTML code.
  5. Paste the code into your website editor where you want the post to appear.

Limitations:

  • Only one post can be embedded at a time.
  • No customization options like design alignment or feed moderation.

If you want a full Instagram gallery on your site, you’ll need third-party tools.

2. Using a Widget Tool like Tagbox

A widget like Tagbox simplifies the process and offers more customization.

Steps to Use Tagbox:

  1. Sign up/Login to Tagbox.
  2. Click on “Add Social Feeds” and select Instagram as the source.
  3. Choose your feed type:
    • Hashtag (#): Collect posts tagged with a specific hashtag.
    • Handle (@): Display posts from your Instagram business profile.
    • Stories: Add Instagram stories to your site.
    • Mentions (@): Show posts where your brand is mentioned.
    • Reels: Include dynamic Instagram Reels.
  4. Create your feed by linking your Instagram account.
  5. Customize the feed’s design to match your website’s layout.
  6. Generate the embed code and paste it into your website’s backend editor.

Using a widget, you can embed Instagram feed on website free with customizable options and added features like analytics.

Benefits of Embedding Instagram Feed with a Widget

Embedding Instagram with tools like Tagbox provides several advantages:

  • Customization: Tailor the design to fit your site’s theme.
  • Real-Time Updates: Automatically refresh the feed with new content.
  • Content Moderation: Filter out irrelevant or inappropriate posts.
  • Ease of Use: No coding knowledge is required.
  • Multiple Feeds: Combine hashtags, mentions, and reels in one display.

How to Embed Instagram Feed on Specific Platforms

Embedding on WordPress

WordPress is a popular platform for building websites. Here’s how to embed an Instagram feed:

  1. Log in to your WordPress dashboard.
  2. Open the page or post editor.
  3. Add a “Custom HTML” block.
  4. Paste the Instagram embed code and save changes.

Embedding on Wix

For Wix users:

  1. Click the “+” button in the Wix editor.
  2. Select “Embed a Widget.”
  3. Paste the Instagram embed code and adjust widget dimensions.
  4. Save and publish the changes.

Embedding on Shopify

Shopify is ideal for e-commerce businesses. To embed an Instagram feed:

  1. Go to Online Store > Themes > Actions > Edit Code.
  2. Choose the section where you want to embed the feed (e.g., index.liquid).
  3. Paste the embed code and save changes.

Embedding on Squarespace

Squarespace’s drag-and-drop builder simplifies embedding:

  1. Open the page editor and click “Add Block.”
  2. Select “Embed” and paste the Instagram embed code.
  3. Save your changes.

Embedding on Weebly

Weebly users can:

  1. Drag and drop the “Embed Code” element onto the page.
  2. Paste the Instagram feed code into the HTML editor.
  3. Publish the changes.

Key Tips for a Successful Instagram Feed Integration

When embedding Instagram feed on website, consider the following:

  • Keep it Mobile-Friendly: Most users browse on mobile devices. Ensure the feed displays well on all screen sizes.
  • Use Visual Themes: Customize the feed to complement your site’s design.
  • Update Regularly: Choose tools that offer real-time content updates.
  • Leverage User-Generated Content (UGC): Highlight customer photos for added trust.
  • Focus on Performance: Test your site’s speed after adding the Instagram widget. A slow site can discourage visitors.

Real-World Example: A Fashion E-Commerce Site

Imagine you run a fashion e-commerce store. Embedding an Instagram gallery showcasing customers wearing your products can:

  • Build trust through authentic user photos.
  • Create a sense of community.
  • Boost conversions by showing products in real-world use.

Platforms like Tagbox make this simple by allowing you to filter feeds based on hashtags like #MyBrandStyle or mentions of your handle.

Frequently Asked Questions

Can I embed Instagram feed on website free?

Yes! Instagram’s manual embed option is free, and many tools like Tagbox offer free plans with basic features.

Do I need technical knowledge to embed a feed?

No, most tools provide a user-friendly interface with step-by-step guidance.

What types of feeds can I embed?

  • Posts
  • Reels
  • Stories
  • Hashtags
  • Mentions

Are there any SEO benefits to embedding Instagram?

Yes, dynamic content like Instagram feeds can improve user engagement and reduce bounce rates, which indirectly benefits SEO.

Conclusion

Embedding Instagram feed on website is an excellent way to connect with visitors. It makes your site interactive and helps build trust with user-generated content. Whether you use Instagram’s embed option or a widget like Tagbox, the process is simple and effective. Plus, you can embed Instagram feed on website free with tools that offer customizable layouts and real-time updates.

Start integrating Instagram on the web image gallery today to enhance your site’s appeal and drive user engagement. It's an easy way to stay ahead in today’s visually driven online world.

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Dan Ragan

About Dan Ragan

Founder of UGC Factory and expert in user-generated content marketing strategies

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