How to Find Black Creators for Social Media UGC Ads

There is no doubt that user-generated content (UGC) is a powerful marketing strategy. Working with UGC content creators broadens your brand’s audience reach and boosts sales.

Working with creators from diverse ethnic and cultural backgrounds helps build stronger connections with diverse audiences.

In this article, we shall cover:

What is UGC (user-generated content) and why is it important to brands?
How to find black content creators for social media ads
Who are the best black content creators on social media?
How much do black content creators charge?

Let’s begin.

What is UGC (User-Generated Content)?

UGC is original, brand-specific content created by users, not by the brand itself, and posted on social media or other platforms. UGC comes in different forms including blog posts, podcasts, reviews, videos, and social media updates.

An example of a UGC created by a customer for a brand is shown below.

Why is User-Generated Content Important to Brands?

User-generated content is important for any brand in the digital age. Also known as consumer-created content, UGC allows a brand’s customers to participate in its growth. As explained by Hootsuite, UGC influences brand loyalty and affinity which broadens the brand’s community.

Working with black content creators broadens your brand’s audience reach and boosts sales. Who are the best African American influencers and how do I find them? Let’s delve deeper.

Top Black Creators for TikTok UGC Ads

TikTok is one of the most popular social media platforms globally. With over 2.05 billion users and 1.69 active monthly users, marketing through TikTok is a plus for your brand. Discover the most influential African American TikTok influencers for UGC ads below.

1. Khaby Lame @khaby. lame

Followers: 162.4M

Likes: 2.5B

Average views/post: 8.5M

Engagement rate: 5.63%

Khaby Lame rose from a factory worker to one of the top African American influencers. Khaby is known for his humorous yet simplified reactions to overly complicated videos and life hacks.

Khaby Lame posts are silent and as a black influencer, collaborating with him can help reach a diverse audience. His income is derived from endorsements, sponsored content, and brand partnerships.

2. Taj Reed @donidarkowitz

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Followers: 464.1K

Likes: 11.4M

Engagement rate: 22.31%

@donidarkowitz is one of the top beauty and fashion black creators on TikTok. Synching her videos with TikTok trending sounds, Taj shows users how to get stunning makeup looks. In her videos, she shows off every layer, beginning with primer down to lashes.

For brands in the beauty and fashion niche, Taj is one of the best black creators for UGC ads.

3. Ulisses Maddy @ulissesworld

Followers: 32.9M

Likes: 3.1M

Engagement rate: 22.31%

You could tell it right? @ulissesworld is a bodybuilder with multiple Muscle Mania awards. Ulisses is also a top black content creator in the fitness niche. One of the unique things about him is his engagement with his audience in each post.

Top Black Content Creators for Instagram UGC Ads

Boasting two billion monthly active users globally and 169 million users in the U.S., Instagram is one of the best marketing platforms. Instagram connects with Generation Z and Millennials.

Over 80% of global marketers use Instagram to advertise on Instagram. They mainly collaborate with influencers. Wanna know how the top black creators for social media UGC ads? Let’s do it!

1. Marques Brownlee @mkbhd

With 4.9 million Instagram followers, Marques Brownlee is one of the best black influencers in the technology niche. Brownlee reviews tech products like Tesla, and the latest iPhone, among others. He was one of the top 20 influencers in the 2024 Forbes Lists.

Brownlee is your go to black content creator for social media UGC ads for those in the tech niche.

2. Nijay Scott @nijayscott

Born in Harlem, NYC, Nijay Scott is a professional vocalist and composer. Scott is also a creative director and designer with over 4.7 million followers. @nijayscott can serve as your brand’s African American creator for social media UGC ads in the music niche.

3. Jackie Asamoah @jackieaina

With 1.9 million followers on Instagram, Jackie Asamoah is one of the fastest-growing black content creators. Jackie posts social media UGC ads for brands in the cosmetic industry. Through her platform, Jackie provides makeup tutorials and reviews.

How can you find black content creators like the ones we have discussed above?

Let’s get started!

Have challenges finding creators for your brand? Forbes explains that 56% of brands find it fairly difficult to identify the right influencers for their social media ads. That doesn’t mean it’s not possible.

In this guide, we will explore how to find black content creators for social media UGC ads.

Step 1: Define the type of content your brand wants to create

The first step to finding black content creators for social media user-generated campaign ads is identifying the type of content your brand wants to create.

Is this step necessary?

Defining the type of content, you want to optimize chances of creating successful digital marketing campaigns. The types of content you can create for social media UGC ads include:

Videos
Podcasts
Photos

The most common type of content from the list above is social media videos. About 66% of social media users find videos the most engaging compared to other types of content. Videos highlight your service to a black influencer, product use, and behind-the-scenes-content.

What type of videos do black creators offer you?

Just like other creators, black influencers create explainer videos, unboxing videos, testimonial videos, app tutorial videos, and many more.

See the video of Instagram influencer @jackieaina promoting a partner brand’s product below.

https://www.instagram.com/p/DCQFCkyyYtb/

After determining the type of content your brand wants to post on social media, what is the next step?

Step 2. Do Your Research

The second step is to do your research for the social media UGC ads to produce the results you want. Research the trending topics in your niche and the content potential influencers are posting.

You want to be certain the black creator targets the same audience when creating user-generated content. The research can be conducted on social media platforms.

Step 3. Use a Creator Marketplace

A creator marketplace is a platform where brands can find creators to partner with. Think of it as Walmart but the major product is content creation.

How do I find a creator marketplace?

UGC Factory is one of the best creative agencies that can help your brand drive more leads, conversions, and sales. We have black content writers for social media UGC ads who work together with your brand to optimize content. Chat with us to order your optimized content or video today.

The cost of a black content creator for social media UGC ads is an important factor to consider. This is because you would want to work with the best creators from a certain ethnic background.

Below, we created a detailed breakdown of the pricing graphic for Instagram.

Nano Creators

$40-$80 for one post of video content
$60-$140 if the creator posts the video
$150+ for creator ads

Micro and Macro Creators

$80-$220+ for one post of new content
$140-$330+ if the black creators post it
$200-$390+ for creator ads

The rate above is for black influencers on Instagram. What about black content creators on TikTok?

Nano Creators

$40-$80 for a single video post
$50-$100 if a creator posts the video
$80-$120 for inclusion of spark ads

Micro and Macro Creators

$80-$180 for a single video
$100-$250 for the creator to post the video
$120-300+ for spark ads to be included

The budget above is a general estimate. Your black influencer will provide their rate cards.

Are brands working with African American creators? Join us as we discuss examples of top businesses working with black creators.

Example 1: Hoorae Media

Hoorae Media, an independent media production company owned by Issa Rae is one of the brands working with black creators. Hoorae Media partnered with Walmart for the “Black and Unlimited” digital development program. The program seeks to provide black influencers with the necessary resources and exposure to optimize their potential in the digital marketing world. Some of the black content creators for social media UGC ads the brand is empowering include Jamal Moore, Lachelle Smith, and Chyanna Antonia.

https://www.youtube.com/watch?v=gVnmzZ9riFc

Example 2: Hollywood Hair Bar

Another example of a brand working with African American creators for social media UGC ads is Hollywood Hair Bar. The firm provides products with 100% organic herbs and vitamins to prevent hair loss and stimulate hair follicles.

Hollywood Hair Bar produces all-natural products for black customers. The brand’s landing page has UGC content from black creators.

Example 3: Ami Colé

Founded in Harlem, New York, Ami Colé is a black-owned beauty firm dealing with makeup and skin products. Since the company targets black clients, it collaborates with African American creators for UGC ads.

For instance, the brand’s TikTok has tens of posts with UGC content from black creators posting about its products. See the videos below.

https://www.tiktok.com/@byamicole/video/7069173145235688747?is_from_webapp=1&sender_device=pc&web_id=7433802651350205957

https://www.tiktok.com/@itsjasiree/video/7364642718649175339?is_from_webapp=1&sender_device=pc&web_id=7433802651350205957

Summing It Up

As a brand, this guide on how to find black content creators for social media UGC ads is helpful. The provides a step-by-step process on how to find the creators and insights on the cost of hiring African American creators.

If you want to collaborate with UGC Factors for profitable social media UGC ads, contact us. We never disappoint our clients.

Frequently Asked Questions (FAQs)

1. What is a user-generated content (UGC) creator?

A UGC creator is a user who produces original images, reviews, videos, or any form of media for a brand. The creators share their experiences, thoughts, and creativity through different online platforms with the brand’s services or products.

2. Why is UGC so valuable?

User-generated content is valuable due to the following reasons:

UGC reflects authentic experiences which optimizes the brand’s authenticity
UGC makes a brand’s customers connect better with the brand, leading to more sales
85% of social media users find UGC more influential than brand-generated content.
86% of businesses find UGC a more effective marketing strategy

3. What is the difference between UGC creators and influencers

The differences between UGC creators and influencers include:

UGC creators are regular consumers sharing their experiences about a brand while influencers are paid to promote the brand.
UGC creators share genuine experiences with the brand while influencers do it for money
UGC creators engage in voluntary content creation while influencers do it for paid partnerships.
Using UGC creators is cost-effective compared to using influencers who post paid content.

4. What are the best tips when working with UGC creators for social media ads?

Check out the pro tips below when working with black content creators for UGC ads:

Define your marketing objectives
Stick to black creators with an already existing and relevant audience
Provide a concise overview of brand goals, expectations, and any other requirements.
Compensate the UGC creators for their influence, time, and effort.

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How to Find Black Creators for Social Media UGC Ads

Table of Contents

What is UGC (User-Generated Content)?

Why is User-Generated Content Important to Brands?