How to Post a Link on Instagram: 5 Best Methods in 2025

Wondering how to post a link on Instagram? As of today, Instagram has not introduced the feature to add links in a post’s captions. However, there are different methods to post a link on Instagram. 

Instagram links are important in increasing a website’s traffic, and selling of products or services, among other benefits. The links to content you share are also used by Meta to improve your experience on Instagram. 

In this article, we shall explore the 5 top methods of how to post a link on Instagram. Ready to get started? Let’s do it!

How to Post a Link on Instagram

We shall analyze the 5 best methods of posting a link on Instagram: 

• How to post a link on an Instagram bio
• How to add a link to an Instagram post 
• How to add a link on Instagram Reels
• How to add a link to Instagram profile
• How to post a link on Instagram story 

1. How to Post a Link on Instagram Bio

Have you seen the ‘link in bio’ tag on your Instagram feed? A ‘Link in bio’ refers to the clickable URL that can be added to your profile page to redirect your audience to other platforms and sites. The link in bio is usually a URL of a product page, About Us section, landing page, or any other page. 

Adding a clickable URL on your Instagram profile bio is a simple process. Here’s how to do it:

• Open the Instagram app on your device and login
• Open your Instagram profile then tap “Edit Profile”
• Select ‘Add Link/Links’ below the edit menu
• Copy and paste the URL you want to share in the link in the URL field. Add a title if necessary.
• Tap ‘Done’ and go back. 

2. How to Add a Link to Instagram Story 

There are several options to consider when sharing a link on Instagram story as outlined below:

• Add link sticker
• Support stickers
• Stories ads

Let’s explore the 3 options below. 

a. How to Add Link Sticker 

Instagram now allows users to add links to their stories, a feature called the Link Sticker. The link sticker allows users to direct their audience to external websites. 

How do you post and share a link on an Instagram story using add link stickers? The step-by-step process for posting a link on Instagram link stickers is outlined below. 

• Tap your Instagram profile photo to create a new story 
• Capture a video or photo or upload one from your device
• Tap the Sticker icon located at the top ribbon 
• Type ‘Link’ in the search bar to select the Link Sticker in the sticker menu
• Select the Link Sticker, enter your URL, then click ‘Done’
• Customize the sticker’s placement and appearance. 

After following these steps, your link appears as a clickable stick on your story. This allows your audience to navigate to the linked URL. 

b). How to Add Business Support Stickers

Instagram introduced new Story Stickers meant to support small businesses transition to online operations during the COVID-19 pandemic period. These stickers include “Donate”, “Gift Card”, and “Order Food” and they enable users to undertake specific actions directly from the brand’s story. 

Creators and brands can use stickers to facilitate transactions and optimize audience engagement. 

c). How to Add Instagram Stories Ads

Brands and creators can advertise on Instagram through the Ads Manager. The Instagram stories ads can be designed to reach the target audience. By adopting the right ad objective and coming up with engaging content, brands, and creators can drive traffic and conversions through Instagram stories. 

3. How to Add a Link to an Instagram Post 

We have so far explored how to add a link on Instagram story and how to post a link on an Instagram bio. How can I share a link on an Instagram post? Well, let’s answer that question. Are you ready?

Here are several techniques you can utilize to post a link on an Instagram post.

a). Shorten Your Link

The easiest method to post a link to an Instagram post is to shorten the link using tools like Canva and Bitly . The shortened link is included in post captions making it easy for users to remember them. 

However, it is important to note that using this method might lead to lower engagement. This is because users are unlikely to manually enter URLs. 

b). Pay for Sponsored Posts

Another way to post a link on Instagram is investing in sponsored posts. The posts can include directing users to a certain URL or including a linked call-to-action at the bottom. The posts are promoted to a target audience including those who don’t follow you. This increases your brand’s visibility and audience engagement. 

4. How to Post a Link on Instagram Reel 

Adding clickable links to Instagram Reels is not currently allowed. So how do I post a link on Instagram Reels? The best alternative is to add product links to your Instagram Reels. This allows you to tag products directly in your Reels; thus, allowing your audience access to information. Here is a guide on how to post a link on Instagram Reels:

• Create your Instagram Reel
• Tag products: After creating your Instagram Reel, tap on the “Tap Products” option just before sharing it. In this option, you can tag up to 30 products. 
• Publish the Instagram Reel: After tagging the product links, tap “Done” and then select “Share” to share your Reel. 

5. How to Add a Link to Instagram Profile 

We have already discussed 4 out of 5 methods on how to post a link on Instagram. The final method is how to add a link to Instagram profile. In this method, you can share your link by setting up your action button on your Instagram profile. The buttons usually appear next to Message tabs and Contact making it easy for users to take specific measures. Here’s a step-by-step process on how you can do it:

• Open your Instagram business profile.
• On your profile, tap on “Edit Profile”
• Scroll down to “Action Buttons” and select it.
• In the drop-down menu, select from a variety of CTA (Call-to-Action) copies including text, call, directions, buy tickets, directions, reserve, start order, email buttons, and reserve. CTAs like Order Food, Gift Cards, and Donate can also be selected.
• These buttons appear on your profile once selected. This allows users to take action directly from their profile page. 
• When a user selects on a call-to-action button, they are directed to the third-party app you have been integrated with to complete the CTA. 

Winding Up!

In this article, we discussed the best methods on how to post a link on Instagram. Adding links to your Instagram account is important in boosting your social media presence. We have discussed how to post a link on Instagram story, post, reel, bio, and profile. 

Pick the method that works for you and enjoy increased traffic and optimal conversion rates. 

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Frequently Asked Questions (FAQs)

1. How can I share a link on Instagram? 

Wondering how to post a link on Instagram? Well, you can add your Instagram link to your bio, story, profile, or Reels. 

2. How do I add a link to my Instagram photo?

To add a link to your Instagram photo, use either paid advertising or Instagram stories as discussed above. Upload the photo to your story and then select “Link sticker” then enter the URL. 

3. How do you get a link to a video or photo on Instagram?

Follow the following steps to get a link to a specific Instagram video or photo:

• Open the post on your Instagram app
• Tap the Arrow Icon just below the post
• Tap on the Copy Link option and copy the URL to the post

4. Can I share clickable links on Instagram captions?

Unfortunately, you cannot post clickable links on Instagram captions. However, you can add the link to your bio.

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