The Art of Writing an Influencer Gifting Note: Examples and Tips

This is the number one reason or strategy that modern marketing relies on now – sending products to influencers for review. It’s a great way of establishing contacts and also market the brand. But there’s one key part of this process that’s often overlooked: the gifting note. This message, which gives a lot of thought, is more than enough to make a difference in the manner customers accept the product.

By the end of this article, you will be familiar with the specifics of a good influencer gifting note, some examples of the note, and tips that will help you impress.

Why Influencer Gifting Notes Matter

When you are gifting influencers some products to be reviewed, the accompanying message is where you get to build rapport. Everyone wants something in return simply saying ‘Here’s the product’ doesn’t work- It good to show some appreciation and how much you value their business.

An effective influencer gifting note can:

• Make your brand memorable.
• Show professionalism and thoughtfulness.
• Encourage influencers to create quality content.
• Strengthen long-term partnerships.

What to Include in an Influencer Gifting Note

Your note doesn’t need to be long, but it should be meaningful. Think of it as a small, thoughtful gesture that reflects your brand's personality. Here are the essentials to include:

1. A Personalized Greeting

Address the influencer by their first name. Avoid generic phrases like “Dear Influencer.” Instead, show that you know who they are and why they matter to your brand.

Example: “Hi [Name],”

2. A Brief Introduction to Your Brand

Explain who you are and why you’re reaching out. Keep it short and relevant to their niche.

Example: “We’re [Brand Name], a small business passionate about creating eco-friendly skincare products. We admire your commitment to sustainable living, and we thought you’d love to try our latest product.”

3. Why You Chose Them

Mention what you love about their content and why you think they’re the right fit for your product. This helps build a personal connection.

Example: “We’ve been following your journey and adore your recent content about self-care routines. Your creativity and authenticity are inspiring!”

4. Details About the Gift

Tell them what you’ve sent and why it’s special. Highlight any features that make the product unique or particularly useful to them.

Example: “We’ve included our [Product Name], which is packed with organic ingredients to help you unwind after a long day.”

5. A Clear Call-to-Action

Let them know how they can engage with your brand, but keep it optional. Avoid sounding pushy or transactional.

Example: “If you love it, feel free to share your experience with your followers. We’d be thrilled to see how you incorporate it into your routine!”

6. Contact Information

End with your contact details so they can reach out if needed.

Example: “If you have any questions or need more information, feel free to contact us at [email address].”

Influencer Gifting Note Examples

Let’s bring these tips together with a few influencer gifting note examples.

Example 1: Simple and Sweet

“Hi [Name],

We’re so excited to share our [Product Name] with you! We’ve been following your [specific content or niche], and we think you’ll love trying this out. It’s designed to [specific benefit of the product].

If you enjoy it, we’d be thrilled to see how you incorporate it into your daily routine. Feel free to tag us at [social handle] if you share your experience.

Thanks for inspiring us daily!

Warm regards,
[Your Name]
[Your Brand]”

Example 2: Friendly and Fun

“Hey [Name],

Surprise! We’re big fans of your content, especially your recent post about [specific topic]. You have such a unique style, and we thought you’d love our [Product Name].

We’ve popped it in the box along with a little something extra—because you deserve it. Let us know what you think, and if you share it with your audience, don’t forget to tag us at [social handle]!

Cheers,
[Your Name]
[Your Brand]”

Example 3: Brand-Focused and Professional

“Dear [Name],

We’re [Brand Name], a company passionate about [brand mission]. We’ve been following your work and are impressed by your creativity and authenticity. We’d love for you to try our [Product Name], which is designed to [specific benefit].

Thank you for inspiring your audience with such amazing content. If you’d like to share your thoughts on the product, we’d be thrilled to hear from you.

Best wishes,
[Your Name]
[Your Brand]
[Contact Information]”

Tips for Writing the Perfect Influencer Gifting Note

Keep these tips in mind to make your influencer gifting note stand out:

• Be Genuine: Authenticity is key. Influencers can spot a generic note a mile away.
• Keep It Brief: Respect their time. A concise, well-crafted note is more effective than a lengthy one.
• Use Their Name: Personalized messages feel more thoughtful and less like mass outreach.
• Match Their Tone: If their content is lighthearted, keep your note friendly. If it’s professional, stay polished.
• Avoid Overloading with Requests: The focus should be on the gift, not on expectations.

Real-World Examples of Influencer Gifting Campaigns

‍We can’t talk about influencer gifting without looking at some campaigns that nailed it. These brands didn’t just send products; they created memorable experiences and formed genuine connections. Let’s dive into a few standout examples.

Gymshark: From Small Brand to Global Icon

Gymshark is one of the best examples of how influencer gifting can grow a brand. What started as a small activewear company is now a billion-dollar name in fitness. Their secret? Thoughtful influencer campaigns.

What They Did Right:

• Targeted the Right Influencers: Gymshark only worked with fitness influencers who aligned with their values. This authenticity strengthened their brand image.
• Used Feedback to Improve Products: For instance, when launching gym wear for women, they used insights from fitness influencer Nikki Blackketter. This not only improved the product but made her an enthusiastic promoter.
• Localized Efforts: Gymshark worked with smaller, regional influencers who had strong connections to local audiences. These relationships brought more authenticity and engagement.

Key Takeaway:

Find influencers who share your brand’s mission. Use their expertise and feedback to create better products.

Solawave: Skincare Meets Influencer Magic

Solawave wanted to grow its presence on social media and collect user-generated content (UGC). They partnered with influencers who genuinely loved their products, and the results were incredible.

What They Did Right:

• Matched Influencers to Their Brand: They used Insense to find influencers who were a perfect fit. These collaborations resulted in over 180 pieces of UGC.
• Encouraged Authentic Promotion: Influencers shared their honest experiences with Solawave, creating trust and excitement.
• Added Incentives: They sent discount codes to influencers to boost sales and track performance.

Key Takeaway:

Work with influencers who genuinely connect with your product. Incentives like discount codes can drive sales and engagement.

BabyQuip: Expanding Through TikTok

BabyQuip, a baby equipment rental company, wanted to reach parents worldwide. They partnered with TikTok influencers in the parenting niche to create fun, engaging content.

What They Did Right:

• Targeted the Right Audience: They focused on influencers who were parents and matched their customer base. This led to authentic content and higher engagement.
• Checked Performance Metrics: Before working with influencers, they reviewed their engagement rates and video views to ensure they’d meet campaign goals.
• Created High-Quality Content: Influencers posted reviews, how-to videos, and testimonials, showcasing BabyQuip’s value.

Key Takeaway:

Always check an influencer’s audience and performance metrics. Pick creators who resonate with your ideal customers.

ZitSticka: Authenticity Through Micro-Influencers

ZitSticka focused on micro-influencers to grow its brand. These smaller creators shared before-and-after posts highlighting how the skincare products worked. The authenticity resonated with their audience.

What They Did Right:

• Used Micro-Influencers: Smaller creators often have highly engaged followers. ZitSticka leveraged this for honest, detailed reviews.
• Let Influencers Be Creative: Instead of strict instructions, ZitSticka gave influencers the freedom to share their genuine experiences.

Key Takeaway:

Micro-influencers can be powerful partners. Their smaller audiences are often more loyal and engaged.

Ulivary: Luxury Through Packaging

Ulivary, a luxury sleepwear brand, focused on making their gifts look stunning. They sent beautifully packaged products to female influencers, who showcased the unboxing on social media.

What They Did Right:

• Prioritized Packaging: Their elegant designs made the gifts feel special. Influencers couldn’t resist sharing them.
• Added Personal Touches: They included notes with the influencer’s name and references to personal milestones, making the gesture feel thoughtful.
• Engaged with Posts: Ulivary commented on influencer posts, building long-term relationships, and engaging with new audiences.

Key Takeaway:

First impressions matter. Beautiful packaging and personal touches can make your product memorable.

Common Mistakes to Avoid

Avoid these pitfalls when writing an influencer gifting note:

• Being Too Generic: Avoid vague statements like “We hope you like it.” Be specific about the product and why you’re sending it.
• Ignoring Personalization: Failing to address the influencer by name or referencing their content makes your note feel impersonal.
• Sounding Demanding: Phrases like “we expect a post in return” can ruin the relationship before it starts.
• Overloading with Information: Stick to the essentials. Too much detail can overwhelm the reader.

The Power of a Thoughtful Note

Anytime you give out products for influencers to review, this is effective in advertising your brand but when you follow it up with a handwritten note, it is even better. So, when promoted to the recipients on specific Internet sites along with pointing out the value of the product, the actual message affects the establishment of long-term relationships.

Conclusion

In itself, an influencer gifting note is not just a message, it is, in fact, the chance to reach out to an influencer, talk to them, and create a memorable impact. The recommendation given and the examples provided here will ensure that you create the ideal note.

Just keep in mind that nobody is looking for the ‘perfect’ person, they are however looking for someone who is REAL! Let your personality through, say thank you, and let the product do the rest of the talking. They will appreciate the effort and if this is worth it, that small note is where you build the start of something great.

More information about influencer marketing can be found in HubSpot’s guide to influencer marketing or Sprout Social resources for influencer marketers.