Most Popular Lifestyle Influencers in 2025

The Power of Lifestyle Influencers

Lifestyle influencers lead to changes in how people live their lives while establishing patterns for dressing up and eating and providing perspectives on daily activities. Their content reveals inspiring achievements which seem doable to most viewers. The realm of their influence extends past trends as they enable viewers to decide about wellness topics alongside fashion items and home decorating elements alongside travel options and personal development opportunities.

The year 2025 expanded lifestyle influencers into mainstream digital personalities which capitalize on social media platforms to offer suggestions and share personal experiences. The content they create consists of multiple focuses which include style and aesthetics alongside health recommendations together with home decoration tricks as well as practical everyday solutions. Their widespread social media networks have enabled them to develop profitable careers.

This article features a review of the top lifestyle influencers who drive substantial change in current times. These lifestyle content creators use their platforms to share fashion guidance alongside vegan recipes and homeownership decoration ideas which attract millions of followers and endlessly entertain them.

Best Multi-Platform Lifestyle Influencers

Some influencers master the art of storytelling across multiple platforms. Influence spreads across several platforms since these influencers use both Instagram and YouTube, TikTok, and personal blogs as messaging channels. Such influencers possess broad-reach capabilities and use different audience engagement strategies.

Aimee Song

• Instagram (@aimeesong): 7.3M followers
• YouTube (@aimeesong): 359K subscribers
• TikTok (@aimeesong): 115.7K followers

Content Focus: High-End Fashion, Interior Design, Travel

Aimee blends fashion, home decor, and travel seamlessly. She shows how style isn’t just about clothes—it extends to how you live and where you go. Her lifestyle content mixes luxury with everyday elegance, offering tips on both runway-worthy outfits and stylish living spaces.

Tabitha Brown

• TikTok (@iamtabithabrown): 5.2M followers
• Instagram (@iamtabithabrown): 4.4M followers
• Website: iamtabithabrown.com

Content Focus: Vegan Cooking, Positivity, Family

Tabitha’s energy is contagious. Through her content she offers people positive messages at the same time she provides nutritious plant-based dishes along with personal stories about her family. The availability of lifestyle influencers demonstrates that they can achieve achievements beyond surface-level aesthetics because her content celebrates emotional growth and joy and kindness.

Chriselle Lim

• TikTok (@chrisellelim): 2.7M followers
• Instagram (@chrisellelim): 1.5M followers
• YouTube (@chrisellelim): 769K subscribers

Content Focus: Fashion, Beauty, Parenting

Chriselle combines high fashion and motherhood, making both look effortless. She shares style inspiration, beauty tips, and insights into being a modern parent. Her audience appreciates her honesty about balancing personal style with real-life responsibilities.

Top Instagram Lifestyle Influencers

Lifestyle content creators find Instagram to be their main platform. Thousands of Instagram users combine gorgeous visual content to showcase wellness and fashion as well as other lifestyle topics.

Jessica Wang

• Instagram (@jessicawang): 1.8M followers
• TikTok (@jessicawang): 4.8M followers
• Website: jessicawang.com

Content Focus: Luxury Fashion, Beauty, Family Life

Jessica blends elegance with family life. She shares high-fashion looks, beauty routines, and moments from motherhood. Her audience admires her ability to balance luxury and real life.

Matilda Djerf

• Instagram (@matildadjerf): 3M followers
• TikTok (@matildadjerf): 1.5M followers
• Website: djerfavenue.com

Content Focus: Effortless Style, Self-Care, Positivity

Matilda’s signature style is casual yet chic. Her brand, Djerf Avenue, reflects her approach—simple, beautiful, and comfortable. She also shares messages about self-care and mental health, making her content more than just fashion-focused.

Allegra Shaw

• Instagram (@allegrashaw): 372K followers
• TikTok (@allegrashaw): 121K followers

Content Focus: Minimalist Fashion, Sustainability, Wellness

Sustainable living is the main focus of Allegra. Through her vision She promotes ethical fashion as well as educated consumerism. Her minimalist style along with her mindful perspective transforms into an attractive alternative for people who seek elegance in their lifestyle and environmental preservation.

Top TikTok Lifestyle Influencers

TikTok is home to fast-paced, engaging content, and lifestyle influencers use it to share quick tips, tutorials, and personal insights.

Emily Mariko

• TikTok (@emilymariko): 12.7M followers
• Instagram (@emilymariko): 1.8M followers
• YouTube (@EmilyMariko): 1.5M subscribers

Content Focus: Food, Lifestyle Hacks, Wellness

Emily became famous for her simple, aesthetic meal prep videos—especially her viral salmon rice bowl. Her lifestyle content is about making life feel organized, peaceful, and beautiful.

Brittany Xavier

• TikTok (@brittany.xavier): 5.3M followers
• Instagram (@brittanyxavier): 1.5M followers
• YouTube (@brittanyxavier): 1.4M subscribers

Content Focus: Fashion Trends, Beauty, Family Life

The fashion style of Brittany combines high-end luxury with streetwear trends to provide ideas that appeal to stylish professionals who also value practicality. Donna demonstrates personal aspects from her home life that help viewers identify with her content.

Notable YouTube Lifestyle Influencers

YouTube allows influencers to share in-depth content—vlogs, tutorials, and personal stories.

Mia Maples

• YouTube (@miamaples): 4.37M subscribers
• TikTok (@realiomiamaples): 347.8K followers

Content Focus: DIY Projects, Beauty, Home Decor

The content creator Mia merges creative pursuits with beauty-related content to create her lifestyle videos. Mia offers viewers her homemade videos comprising home decorative advice and fashion pickup guides through her highly popular channel.

Tezza Barton

• Instagram (@tezza.barton): 1.2M followers
• TikTok (@tezza.barton): 100K followers

Content Focus: Artistic Fashion, Visual Storytelling

Tezza’s content is bold and artistic. She creates visually striking photography and encourages followers to embrace creativity. Her posts stand out with a unique editorial style.

Why These Influencers Matter

Through their content delivery and guidance Lifestyle influencers modify the behaviors and popular interests and regular practices of customers. They demonstrate to followers appropriate ways to combine beauty wellness and style throughout daily practices rather than simply announcing trendy things. Here’s why they’re important:

• They create connection. Their personal approach makes them feel like friends, not just celebrities.
• They inspire. Their content motivates people to live better—whether that’s through fashion, health, or home decor.
• They educate. Many provide valuable insights, from styling tips to wellness advice.
• They influence buying decisions. Brands collaborate with them because their opinions drive trends and sales.

If you’re looking for fresh lifestyle content, following these influencers is a great start. They bring creativity, authenticity, and a real sense of joy to the digital world.

Final Thoughts

Social media now serves as an inspiration destination for people because lifestyle influencers have established their presence there. These influencers deliver content related to fashion and beauty together with home decor and wellness topics. The top lifestyle influencers provide worthwhile guidance that allows you to transform your wardrobe while making your nutritional habits better and developing inner peace in your everyday schedule.

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Digital content has made inspirational content available through a simple scroll. The social network of influencers helps people discover fresh inspiration to enhance their lives through following these experts.

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