Niche Influencers You Should Know

If you're thinking about working with influencers, you might want to skip the A-list celebrities with millions of followers.

In fact, Hubspot reports that 86% of marketers prefer teaming up with influencers who have under 100K followers, while only 17% go for the big names. And honestly, it makes sense.

Smaller influencers aren’t just more budget-friendly – they also tend to have a very engaged, loyal audience that actually listens to their recommendations. This is especially true when an influencer has a clear niche that aligns with your brand and products.

But here’s the tricky part: finding the right niche micro-influencer isn’t as easy as spotting a celeb. Since they don’t have millions of followers, they’re a little harder to track down.

That’s why we wrote this article!

We’re here to give you the names of the coolest niche influencers across social media, all neatly divided by their platform of choice.

But first, let’s break down what a niche influencer actually is.

So, What Exactly Is a Niche Influencer?

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A niche influencer is someone who’s built a following by consistently creating content around a specific interest or area of expertise. While definitions can vary, most niche influencers share a few key traits:

‍They stay focused. Unlike general lifestyle influencers who post about anything and everything, niche influencers stick to a specific topic. Their content rarely strays from their main passion.

• They know their stuff. Niche influencers tend to have deep knowledge about their subject, whether through education, experience or just sheer obsession. Their audience values their insights and trusts their recommendations.
• They’re passionate. Because they genuinely love what they do, niche influencers build strong connections with their followers – even if their audience is smaller.

That said, some niche influencers do manage to grow massive followings while staying true to their specialty. Let’s check out some standout examples!

Niche Influencers for Instagram

Trader Joe’s Kitchen (@traderjoeskitchen) – 421K Followers

Trader Joe’s fans, this one’s for you.

This account is packed with creative recipes using only ingredients from Trader Joe’s, proving that you don’t need a fancy grocery store to make amazing meals. The page has built a huge, engaged following by helping budget-conscious foodies make delicious meals without the hassle of hunting down ultra-specific ingredients.

‍https://www.instagram.com/p/DFEIC9CJYaJ/

Ikea Hackers (@ikeahackersofficial) – 453K Followers

Ever looked at an Ikea piece and thought, I could totally turn this into something cooler?

That’s exactly what this page is all about – transforming your average Ikea piece into a custom, lux-feeling masterpiece.

‍https://www.instagram.com/p/CuMXxDduRgt/

Rebecca Pytell (@rebeccagf666) – 12.8K Followers

Rebecca’s content is a lifesaver for anyone with dietary restrictions.

She shares easy, gluten-free, allergy-friendly, and vegan recipes that prove these dietary restrictions don’t need to rob people of delicious meals. Her audience may be small, but it’s incredibly loyal, showing that when people find a creator who truly understands their needs, they stick with them.

‍https://www.instagram.com/p/DFBLeaVp30q/

Bonsai Empire (@bonsaiempire) – 164K Followers

If you’re into the art of growing and caring for tiny trees, Bonsai Empire is the ultimate resource. They offer tips, tricks, and even full courses on how to nurture your bonsai like a pro.

‍https://www.instagram.com/p/DB__QpABPra/

Marianna | Parrot Wizard (@trainedparrot) – 158K Followers

Marianna’s account is all about helping her audience train and care for their pet parrots. This is an ideal partner for any pet or bird-oriented brands, especially if you’re looking for someone with a highly engaged and loyal audience.

‍https://www.instagram.com/p/DFEmdMmuV-M/

Content Creator Niches on TikTok

Michela | Break Your Budget (@breakyourbudget) – 870K Followers

Michela’s got such a huge following because personal finance advice for young professionals is something everyone can use.

She shares easy, actionable tips on budgeting, boosting income, and setting financial goals. Plus, she’s got tons of practical advice on how to live smarter – like things you should stop doing to reach financial goals and the key metrics to track.

‍https://www.tiktok.com/@breakyourbudget/photo/7203794699977624878

DailyWatch (@dailywatch) – 36K Followers

If you’re looking to partner with someone who’s into luxury watches, DailyWatch is the person to contact.

The account features some of the most unique, high-end watches each week, with a mix of fun product showcases. Despite having just 36K followers, their videos often get hundreds of thousands of views, proving that quality trumps quantity in terms of follower counts.

‍https://www.tiktok.com/@dailywatch/video/7461545483446619414

Brittany Minetti (@brittminetti) – 89K Followers

Brittany’s content is all about taking care of curly hair.

She’s built a dedicated audience by being super specialized in her niche. She offers advice on everything from hair products to styles and how to avoid common mistakes with curly hair.

‍https://www.tiktok.com/@brittminetti/video/7249427161822547246

Lily | Sustainable Fashion (@imperfectidealist) – 72K Followers

Lily is all about sustainable fashion.

She gives simple advice on how to shop for clothes in ways that reduce the impact of fast fashion. Her content is pretty diverse, featuring videos on different topics, from helping her viewers be more mindful of what they buy to showing how to fix up old clothes.

‍https://www.tiktok.com/@imperfectidealist/video/7453474664136838443

Lauren | Petite Fashion (@laurendombrowerr) – 113K Followers

Lauren’s page is about fashion advice for women 4’11 and shorter.

She focuses on helping petite women find clothes that fit well and look amazing. Her content is all about body positivity, so if her values align with yours and you have some cool clothes to sell, Lauren would be a great partner!

‍https://www.tiktok.com/@laurendombrowerr/video/7334355825777102085

Influencer Niche: YouTube

The Quantified Scientist (@TheQuantifiedScientist) – 303K Subscribers

If you’re in wearable tech, The Quantified Scientist is where you need to be.

Rob’s channel is dedicated to reviewing wearables like smartwatches and fitness trackers, using a scientific approach to assess their accuracy and effectiveness. He’s a great partner for honest, in-depth reviews.

‍https://www.youtube.com/watch?v=u6xpbMQD6Qk

TheBruSho (@TheBruSho) – 75.5K Subscribers

Trent Musho of TheBruSho is a homebrewing enthusiast who’s built a following by taking on different challenges and experiments in homebrewing.

His channel is perfect for anyone looking to promote their beverages, especially if it’s something out of the box – Trent’s always trying new things!

‍https://www.youtube.com/watch?v=FI_gnPdITi8

Matthew Posa (@MatthewPosa) – 539K Subscribers

Matthew’s channel is a great resource for outdoor lovers.

He creates content around camping, survival, and outdoor adventures, often with his dogs in tow. Despite his longer videos (some go for hours!), Matthew’s positive attitude and honest product reviews have earned him over half a million subscribers.

‍His gear recommendations are especially helpful for newbies heading into extreme conditions.

‍https://www.youtube.com/watch?v=BNkbBTDwL3g

My Green Closet (@MyGreenCloset) – 83K Subscribers

‍Sustainability is a big deal for a lot of people, and My Green Closet is all about helping their audience create a more eco-friendly wardrobe.

Verena’s channel focuses on DIY projects, capsule wardrobes, and understanding the impact of the fashion industry. It’s perfect for brands with the same mission in mind!

‍https://www.youtube.com/watch?v=G922uzArzis

Kerry-Lou (@kerrylou3) – 173K Subscribers

Kerry-Lou’s channel is all about aging gracefully.

She’s dedicated to helping people look their best as they age without resorting to Botox or surgery. Her advice on staying healthy, looking youthful, and embracing natural beauty has earned her a solid following, especially among those who want to age with confidence.

‍https://www.youtube.com/watch?v=UTcbN1_DjeE

Final Thoughts on Niche Influencers

As you can see, there are influencer niches for just about everything, and they can be found on all the different SM platforms.

As a brand, you won't have trouble finding a partner to work with, but it does take some work. Hopefully, we were able to help out with that. Whether you’re selling high-end tech gadgets or sustainable, hand-crafted clothes, niche influencers will always be a good investment.

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So, don’t overthink it – reach out and see where the collab takes you!

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