The Best Tools & Platforms for Video Content Creators
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Go on Instagram right now.
Come on, do it. Open the app and scroll for a few minutes.
Let’s say you saw about 10-15 posts – how many of them were videos?
Video is an incredibly, incredibly effective way for brands to share their story, connect with their audience, and build long-lasting relationships.
When done well, it has the power to grab attention in an instant, communicate your personality, and bring about trust and loyalty. That connection doesn’t just feel good – it translates directly into business growth and profitability.
But creating high-quality video content isn’t easy; it requires time, creativity, and technical know-how.
This is where video content creators come in.
This article is here to take a closer look at it, starting with…
What Do Content Creators Do?
Video content creators work closely with brands to make sure every video hits the right notes, whether it’s something fun for TikTok or a professional piece for YouTube.
When it comes to this type of work – especially in terms of influencer marketing – their side usually involves:
- Planning video concepts that align with the brand’s vision while still feeling authentic,
- Filming and editing videos in their own style and adapting to the chosen platform,
- Integrating products or services into the content in a way that feels natural – because nobody wants forced, awkward promos,
- Keeping up with trends to make sure the videos stay relevant,
- Engaging with audiences by replying to comments to boost the content’s reach,
- Analyzing performance metrics to figure out what’s working and how they can improve next time.
Best Content Creation Apps
Now that you know what you can expect from a video content creator, let’s take a look at which platforms are the best for posting this type of content. Since every platform has its own culture, audience, and purpose, understanding these differences is what makes getting results easier.
Here are your options:
It was originally known for its emphasis on photos, but it has shifted its focus heavily toward video in recent years. Features like Reels and Stories allow brands to experiment with different styles of video content.
Influencer culture is very present in the app, and UGC and IGC tend to perform well.
In terms of post styles, IG audiences usually prefer a healthy combo of polished and authentic.
https://www.instagram.com/p/DD2LY0fOh_e/
TikTok
TikTok mainly differs from Instagram because its audiences prefer creativity and entertainment.
It’s the go-to platform for younger viewers, and its algorithm pushes authentic and quirky content.
If your brand’s target demographic is Gen Z, TikTok is the best option. But, it’s also important to note that TikTok isn’t ideal for every brand – its lighthearted nature might not work for businesses in more serious or traditional industries.
https://www.tiktok.com/@mikaylanogueira/video/7467686240796642606
Still the number one most popular social media, Facebook gives you flexibility for various types of video content.
Whether you want to post a promotional video, a live Q&A session, or a simple tutorial, Facebook’s features make it super easy. Plus, the audience is very versatile, so you’ll easily be able to find the demographics you’re looking for.
https://www.facebook.com/yiannimize/videos/612485764510479
YouTube
YouTube is the king of long-form video content.
It’s the ideal platform for businesses that want to invest in quality videos that provide value to viewers, such as tutorials, reviews, or in-depth storytelling.
Because YouTube videos are often longer than those on other platforms, the production process tends to be more demanding – everything from scripting to editing to audio quality needs to be on point so that the final product is both professional and entertaining.
https://www.youtube.com/watch?v=kr-7-j9bAm8
For businesses in more professional or niche industries, LinkedIn is a fantastic option. This platform is designed for networking and thought leadership, so the tone of video content tends to be more serious and informative.
A good LinkedIn video could showcase a brand’s expertise, share industry insights, or center around company culture.
LinkedIn also gives creators more space to combine video content with longer captions or articles, which can be a useful tool for adding context.
How to Choose the Best Platform
Not every video will work on every social media platform.
A video that goes viral on TikTok might fall flat on LinkedIn (it likely will), and a tutorial that does numbers on YouTube might feel out of place on Instagram. This is why it’s important to tailor your content to the platform you’re working with.
Start by analyzing your goals and audience. Are you trying to connect with younger consumers whose attention span needs bite-sized content? TikTok or Instagram might be the way to go. Are you looking to position yourself as a thought leader in a professional space? Go for LinkedIn.
It’s also important to optimize your videos for the platform you choose.
For example, TikTok and Instagram favor vertical videos that fill the screen, while YouTube is better suited to horizontal content. Don’t forget about audio, either. Platforms like YouTube and Facebook prefer voiceovers, whereas TikTok’s audience cares more for music and trending audio clips.
Another thing to keep in mind is the type of interaction you want to have on your video. If you’re creating a tutorial, YouTube’s comments section can be a great place for viewers to ask questions or share feedback. If the goal is to get a conversation going, Facebook or Instagram offer more opportunities for direct engagement.
Tools Every Video Content Creator Needs
There are a lot of apps and software options that make video production easier and more efficient.
In this section, we’ll go over a few you might want to consider looking into.
For live streaming, Wirecast is a great choice. This tool turns your computer into a full-service production studio that lets you record, edit, and stream live video directly to your social media feeds.
When it comes to editing, Videoshop is a fantastic option for content creator video editors because it offers a range of features for both video and sound editing, letting you fine-tune your content before sharing it with the world. Plus, it has a super intuitive interface, so you know you won’t get lost.
https://www.aiseesoft.com/images/resource/videoshop/videoshop-video-editor.jpg source: https://www.aiseesoft.com/resource/videoshop.html
Finally, if you want someone to do it all for you – from finding influencers to work with to scripting & editing the content – there’s an agency for that, too. UGC Factory, for example, can do it all in just a few weeks!
Tools & Platforms for Video Content Creators: Key Takeaways
- Video is one of the best ways to connect with your audience, build trust, and grow your brand,
- Content creators plan, shoot, edit, and make sure videos hit the mark in terms of your business goals while still staying authentic,
- To make sure it all comes together, tailor your content for where you’re posting it, know your audience, optimize your format, and watch out for trending audio,
- Tools like Wirecast (for live streaming) and Videoshop (for editing) make video content creation a lot easier,
You don’t have to DIY! Agencies like UGC Factory can create professional content for you.
About Dan Ragan
Founder of UGC Factory and expert in user-generated content marketing strategies
