Creative Challenge #1: Navigating Compliance While Addressing Cognitive Health
Context: The core product benefit centers around supporting cognitive health, but terms like "Alzheimer's" or "dementia" are off-limits due to FDA compliance. This makes it difficult to communicate urgency or connect deeply with the emotional motivators of the older demographic.
Outcome:
- Reframed messaging around "brain fog," "mental clarity," "memory boost," and "keeping your brain sharp" as compliant substitutes.
- Used POV testimonial UGC: "I was starting to forget little things — names, where I left my keys… this gave me the edge back."
- Subtly evoked caregiving empathy: "I've seen what happens when you ignore the signs — this was my way to stay ahead."
Creative Challenge #2: Explaining Complex Science (40Hz Gamma Oscillation) Simply
Context: The mechanism of action — 40Hz light stimulating gamma oscillations — is scientifically sound but too complex for a mainstream audience.
Outcome:
- Developed educational product demos using plain analogies: "Think of it like a workout for your brain… just by turning on a light."
- Boosted ad watch-through and comprehension with stacked storytelling + testimonial overlays.
Creative Challenge #3: Reaching and Convincing the Older Primary Demographic
Context: Women aged 50–65+ are cautious tech adopters and often skeptical of "gimmicky" devices. Trust, safety, and simplicity are paramount.
Outcome:
- Showed real women using the product in relatable home settings (e.g., reading a book or watching TV).
- Emphasized plug-and-play setup, quiet operation, and no wearables.
- Scripts focused on lifestyle outcomes: "I use it every evening while winding down, and I feel sharper the next day."
- Leveraged 5-star reviews as social proof with overlays: "600+ reviews and counting."
Creative Challenge #4: Differentiating from Lower-Quality and Expensive Competitors
Context: BEACON40 sits between low-grade "free YouTube 40Hz" and ultra-premium competitors ($1000+). Positioning must emphasize value and effectiveness without direct takedowns.
Outcome:
- Created "Us vs. Them" creatives showing BEACON40's compact design vs. clunky, wearable-based competitors.
Performance Challenge 1: First BFCM Launch & Finding Winning Angles
Context: As a new brand, Beacon40 came to us just before BFCM, which was their first since the brand's inception. They needed a creative partner that could churn out unique creatives in volume and help them find a winning angle (a concept that resonates most with their audience).
The Challenge:
- New Brand Launch: First-ever BFCM campaign with no historical data
- Volume Production: Need for high-quality creatives at scale
- Audience Discovery: Finding concepts that resonate with their target demographic
- CPA Target: Achieving conversions below their target CPA of $140
Outcome (First Month): In the first month, we produced multiple concepts that converted below their target CPA of $140 and also showed strong potential for scaling.
Performance Challenge 2: Surpassing BFCM Spending Targets
Context: Over November and December, Beacon40 targeted to spend at least $100k with CPA under $140. This was an ambitious goal for a brand-new company during their first major sales period.
The Challenge:
- Aggressive Spending Target: $100k+ spend goal during peak season
- CPA Maintenance: Keeping cost per acquisition under $140 while scaling
- Seasonal Competition: Competing during the most competitive advertising period
- Sustained Performance: Maintaining efficiency throughout the entire BFCM period
Outcome: Powered by our ads, they surpassed their target by some distance!
UGC Factory Ad Performance:
The results demonstrate how strategic UGC can successfully launch a new brand during the most competitive time of year, not only meeting but significantly exceeding ambitious spending and efficiency targets.