Creative Challenge #1: Overcoming Salon Dependency
Context: Salon visits for gel extensions are expensive, time-consuming, and require frequent touch-ups. Many consumers feel tied to the salon for maintenance.
Outcome:
- Created a Product Demo Video highlighting how the Salon X-tend LED Soft Gel System offers the same salon-quality look at home.
- VO line: "Save time and money with salon-quality nails from the comfort of your own home!"
- Demonstrated the easy application process, emphasizing up to 14 days of wear.
Creative Challenge #2: Beginner-Friendly DIY Gel Extensions
Context: Many users are intimidated by DIY nail kits, assuming they are complicated or messy.
Outcome:
- Produced an Educational Video with a step-by-step guide using the ergonomic LED lamp and pre-sculpted nails.
- VO line: "You don't have to be a pro to get flawless nails!"
- Showed how the pre-polished, bend-resistant tips make the process simple and reliable.
Creative Challenge #3: Transforming Style Without Breaking the Bank
Context: Nail enthusiasts love expressing themselves through their nails but feel restricted by salon costs.
Outcome:
- Developed a POV Video of a user showcasing different styles created with the Salon X-tend system, emphasizing how it's more cost-effective than regular salon visits.
- VO line: "Get bold, glamorous nails without the salon price tag."
- Showed the flexible, comfortable soft gel adapting to various styles.
Creative Challenge #4: Confidence-Boosting Nails Anytime
Context: Consumers fear having bare, unkempt nails when the rest of their appearance is polished.
Outcome:
- Produced a Social Proof Video featuring real users sharing how Salon X-tend nails made them feel put together for events.
- VO line: "No more chipped polish or bare nails when you're on the go!"
- Emphasized the natural, seamless look that complements any outfit.
Performance Challenge: Overcoming Creative Burnout & Achieving Profitable Scaling
Context: Similar to Impress Lashes, their strategy involved spending heavily on top-of-funnel campaigns and then capitalizing on generated interest through sales campaigns. The major challenge for them was creatives burning out quickly, requiring constant fresh content to maintain performance.
The Challenge:
- Creative Burnout: Ads losing effectiveness rapidly, requiring constant creative refresh
- Two-Funnel Strategy: Need for different creative approaches for awareness vs. sales campaigns
- Profitable Scaling: Maintaining cost efficiency while scaling spend across both funnels
- Volume Requirements: Producing enough high-quality creatives to sustain aggressive top-of-funnel spending
- Performance Consistency: Ensuring new creatives could achieve profitable spend levels
Our Solution: We implemented a strategic creative production system focused on developing multiple high-performing ads that could sustain profitable spend over extended periods.
Overall Results of Nail Campaigns:
Sales Campaign Results:
The other challenge for them was creatives burning out quickly. Over the course of our collaboration, we produced multiple ads that spent thousands profitably:
Results achieved:
- Multiple ads spending thousands profitably in sales campaigns
- Overcame creative burnout challenges with consistent high-performing content production
- Successfully supported two-funnel strategy with tailored creative approaches
- Achieved sustainable scaling across both awareness and sales campaigns
- Established reliable creative refresh system to prevent performance degradation
This case study demonstrates how strategic UGC production can solve the critical challenge of creative burnout while maintaining profitable performance at scale, proving that consistent creative excellence is achievable with the right production approach and strategic focus.