Creative Challenge #1: Simplifying the Skincare Routine
Context: Skincare routines can feel overwhelming with multiple products cluttering the bathroom. Mimosa Lane's 8-in-1 Serum replaces them all, offering anti-aging, hydration, and a sunless glow in one bottle.
Outcome:
- Produced a Product Demo video showing a cluttered bathroom counter filled with 8 different products, followed by replacing them with one bottle of Mimosa Lane.
- Scripted VO line: "Why waste time and money on complicated routines when one product does it all?"
- Highlighted the serum's multi-functional benefits: tanning, anti-aging, hydration, collagen boost, pore refinement.
Creative Challenge #2: Achieving a Natural Glow Without Sun Damage
Context: Many consumers love a sun-kissed look but fear premature aging and skin cancer from UV exposure.
Outcome:
- Developed UGC Testimonial + B-Roll, where users express their desire for a natural tan without sun damage.
- Visual comparison: Traditional tanning bed vs. Mimosa Lane serum application.
- VO line: "Get the glow without the guilt — protect your skin while looking radiant."
- Showcased the gradual, natural build of color and highlighted the anti-aging benefits.
Creative Challenge #3: Highlighting Versatility for Different Skin Tones
Context: Users often struggle to find a tanning product that matches their unique skin tone and avoids an orange or streaky look.
Outcome:
- Created a Before/After Real-Time Review demonstrating the Light and Dark shade options.
- VO line: "Perfect for fair to deep skin tones — build your ideal glow."
- Showed diverse users from light to medium to dark skin sharing their positive experiences with both shades.
Creative Challenge #4: Addressing Fear of Streaks and Orange Tones
Context: One of the biggest consumer fears with self-tanners is ending up with streaks, orange patches, or unnatural results.
Outcome:
- Produced AI-Generated B-Roll featuring the application process with close-ups of smooth, even coverage.
- VO line: "No more orange, no more streaks — just a flawless, sun-kissed glow."
- Paired with a testimonial: "This serum never leaves me looking fake — just naturally bronzed!"
Creative Challenge #5: Building Trust Through Social Proof
Context: Many consumers are skeptical of multi-purpose beauty products, fearing they sacrifice quality for convenience.
Outcome:
- Created a UGC Mash-Up featuring multiple satisfied users saying: "It's my secret to looking radiant without the hassle!"
- Included screenshots of 5-star reviews mentioning the serum's hydration, natural tan, and anti-aging benefits.
- Highlighted the founder's esthetician background to establish credibility.
Performance Challenge #1: Validating Product-Market Fit for New Brand Launch
Context: Mimosa Lane launched their brand in Q4 of last year and had not yet validated product-market fit. We worked closely with the founder to develop ads for their two products: Head to Toe Sunscreen and 8-in-1 Face Tanning Serum.
The Challenge:
- New Brand Launch: No established market validation or proven advertising benchmarks
- Product Portfolio: Need to test and optimize ads for two distinct products
- CPA Target: Achieving cost per acquisition below $50 to establish viability
- Market Education: Introducing innovative multi-purpose products to skeptical consumers
- Founder Collaboration: Working directly with founder to understand product positioning and brand vision
Outcome: In the first month of our collaboration, we developed initial benchmarks and our ads managed to hit the CPA below $50 target:
Performance Challenge #2: Breaking Through $10k Spending Barrier & Scaling Growth
Context: In mid-March, we offered to help them improve their media buying structure as they were struggling to scale past $10k monthly spend, which was proving to be a significant barrier to growth.
The Challenge:
- Scaling Barrier: Unable to profitably spend beyond $10k monthly
- Media Buying Optimization: Need for improved campaign structure and bidding strategies
- CPA Improvement: Reducing CPA from $60 in March while increasing spend
- Sustainable Growth: Establishing systems for consistent month-over-month scaling
- Performance Consistency: Maintaining efficiency while dramatically increasing volume
Outcome: Since taking over their media buying structure, we achieved remarkable scaling results:
Results achieved:
- $15k spend in April (50% increase from previous barrier)
- On track for $20k spend in May (100% increase from original barrier)
- CPA reduced to $50 from $60 in March
- Week-over-week CPA improvements showing sustainable optimization
- Doubled monthly spending capacity while improving efficiency
This case study demonstrates how strategic UGC combined with optimized media buying can transform a new beauty brand from launch validation to scalable growth, breaking through spending barriers while continuously improving cost efficiency.