Creative Challenge #1: Overcoming Setup Anxiety & Tech Confusion
Context: Many users are hesitant to purchase pet tech due to complicated setup instructions (especially if they've tried wired or circle-only fences). They fear they won't be able to figure it out — or worse, that it won't work when it matters.
Outcome:
- Produced UGC that walks through the simple setup process step-by-step, with B-roll of users tapping through the app, placing the collar, and watching the dog stay within boundaries.
- Hook examples: "I had it working in 15 minutes… no digging, no wiring."
Creative Challenge #2: Showing Square Boundaries vs. Traditional Circular Ones
Context: Most GPS dog fences only support circular boundaries — a major limitation for yards and property lines. PawTronic's square/rectangle feature is a key differentiator, but not immediately visible.
Outcome:
- Created visual overlays with drone shots or simulated boundary animations that show rectangular zones.
- Highlighted B-roll of real-life use cases: backyard, property line, side of house, etc.
- Scripted creator hooks: "I needed something that would actually work with my property — not just a random circle."
Creative Challenge #3: Competing Against Halo & SpotOn Without Name-Calling
Context: PawTronic's biggest advantage is cost — it's dramatically cheaper than competitors like Halo and SpotOn, which cost $600–$1000 per collar plus subscriptions. However, brand voice must stay respectful and focused on value.
Outcome:
- Ran "Bad Alternative" framework UGC: "I almost spent $700 on another fence system. Then I found this."
- Emphasized "no subscription" and "affordable alternative" messaging without direct negative comparisons.
- Creator-led testimonial lines: "Saved me hundreds and gave me peace of mind."
Creative Challenge #4: Addressing Safety Fears Head-On
Context: The emotional driver behind buying is fear of harm — dogs running into traffic, attacking chickens, or being lost. Messaging must reassure without fear-mongering.
Outcome:
- Wrote creators into relatable narratives: "My dog ran into the street last month. That's when I knew I needed a real solution."
- Used cutaways of active dogs responding to vibration/boundary cues with calmness.
- Closed with calming lines like: "Now I can let her out and not stress every second."
Creative Challenge #5: Appealing to Rural, Cost-Conscious Homeowners
Context: PawTronic's core demographic is 45–55 rural homeowners, many of whom have wide property lines and may not want — or be able — to install wired fences.
Outcome:
- Focused creative angles around "no digging, no yard damage" and "perfect for renters or large properties."
- Paired drone or wide yard B-roll with friendly, down-to-earth testimonials (e.g., "I live on 3 acres. This still worked perfectly.")
Performance Challenge: Reducing CPA & Transitioning from Static to Video Ads
Context: The biggest challenge for PawTronic was to have video ads that could reduce their CPA and bring in conversions below their target of $150. As a newer brand, they relied primarily on static ads and needed to break into video advertising to tap into new audiences and tremendously increase their brand awareness.
The Challenge:
- High CPA Target: Needed to achieve conversions below $150 CPA
- Limited Video Experience: Previously relied on static ads only
- Brand Awareness Gap: Needed to reach new audiences and build recognition
- Competitive Market: Competing against established brands with higher budgets
Our Solution: We developed a comprehensive video UGC strategy that focused on demonstrating the product's unique features, addressing common pain points, and showcasing real user experiences. Our approach emphasized the cost-effectiveness and ease of use that differentiated PawTronic from premium competitors.
Outcome: Video ads proved to be a game changer for PawTronic. Not only did they successfully tap into new audiences, but they also tremendously increased their brand awareness while achieving their CPA goals.

The results demonstrate how strategic video UGC can transform a brand's advertising performance, moving from static-only campaigns to dynamic, engaging video content that drives both awareness and conversions.