Top Food Influencers on Instagram, TikTok and YouTube

It is difficult to browse social media platforms without coming across a mouth-watering culinary post, but do they affect one’s food choices? Influencers have a huge impact on their audience’s purchasing decisions and as a brand, working with them can help build strong relationships with existing and new clients. The food industry is no different, food influencers on Instagram, TikTok, and YouTube have completely revolutionized the industry. In this guide, we have compiled a list of the most popular food influencers in 2025 for brand partnership or following.  

Most Popular Food Influencers on Instagram 

Instagram is one of the most popular social media platforms boasting over 2 billion monthly active users. Instagram is the perfect social media platform for food influencers given they can showcase food-related content in short-form videos and catchy images. Let’s discuss the most popular Instagram food influencers. 

1. Gordon Ramsay (@gordongram): 18.6M Followers

https://www.instagram.com/gordongram/

Gordon Ramsay is no doubt one of the best Instagram food influencers. With over 18.6 million followers, he posts stunning food images, behind-the-scenes moments, and short culinary tips. As one of the most famous internet chefs, Ramsay’s content features his signature personality and genius kitchen ideas. Ramsay also posts on YouTube (over 21.2 million subscribers) and TikTok (40.9 million subscribers). 

2. Jamie Oliver (@jamieoliver): 10.5M Followers

https://www.instagram.com/jamieoliver/

Jamie Oliver is a famous Instagram food influencer boasting over 10.5 million followers. Jamie’s content features family-friendly Italian cuisines. Jamie is your one-stop shop for healthy and delicious recipes and of course a suitable partner for your brand. Jamie also boasts 6 million YouTube subscribers and 930.9K TikTok followers.  

3. Bëtul Tunç (@turkuazkitchen): 10.1M Followers

https://www.instagram.com/turkuazkitchen/

A recipe developer and a baker, Bëtul Tunç is another top Instagram food influencer with over 10.6 million followers.  Originally from Turkey, Bëtul posts mouthwatering dishes, sharing each step of the process with recipes her audience can follow. As one of the best cooking influencers, Bëtul’s dishes are centered around the Anatolian cooking tradition. Bëtul has 3.83 million YouTube subscribers and 2.6 million TikTok followers. 

4. Tieghan Gerard (@halfbakedharvest): 5.5M Followers

https://www.instagram.com/halfbakedharvest/

Ever heard of the Half-Baked Harvest cooking blog? Well, you guessed it right, Tieghan Gerard is the founder of the blog. Half-Baked Harvest has been featured on Food Network, the Cooking Chanell, HGTV, among many other networks. Tieghan build a large Instagram audience following his blog’s success. From spectacular desserts to beautiful salads, Tieghan shares her receipts making her one of the top aesthetic food influencers. Given her Instagram following, she is one of the cooking influencers to partner with to boost your brand’s online presence. 

5. Yumna Jawad |Fell Good Foodie (@feelgoodfoodie): 4.7M Followers

https://www.instagram.com/feelgoodfoodie/

With over 4.7 million Instagram followers, Yumna Jawad makes Mediterranean-inspired healthy recipes. As a top aesthetic food influencer, Yumna creates delicious yet accessible recipes that her audience can prepare quickly. She also boasts 1.51 million YouTube followers and 2.1 million TikTok followers. 

6. Ree Drummond (@thepioneerwoman): 4.4M Followers 

https://www.instagram.com/thepioneerwoman/

As the host of The Pioneer Woman blog which shares various time-saving tips and recipes with her audience. Rising to fame in 2006 after launching her blog, Ree has accumulated millions of social media followers. Undoubtedly, she is one of the topmost popular internet chefs your brand can partner with. 

7. Shanda Wagner (@shonda1020): 1.9M Followers

https://www.instagram.com/shonda1020/

Shonda Wagner rose to the limelight by documenting her fitness journey from 200 pounds to a perfect shape. She shared her healthy recipes and workout plans all along. Today, her Instagram profile features dishes meant to be tasty, healthy, and easy to prepare. From shrimp tacos to healthy eggplant lasagna, Shonda is a top aesthetic food influencer. Shonda is also a good choice for brand partnerships given her diverse audience is also inspired by her dietary and fitness lifestyle. 

Most Popular Food Influencers on TikTok 

With over 1.04 billion monthly active users globally, TikTok is home to famous internet chefs and influencers. Are you ready to explore the best food influencers on TikTok? Let’s go! 

1. Hiroaki Nakabayashi (@bayashi.tiktok): 55.5M Followers 

https://www.tiktok.com/@bayashi.tiktok

Bayashi boasts over 53.8 million TikTok followers, making him one of the most popular food influencers. Bayashi rose to fame after sharing the Squid Game candy and later diversified his content to include different delicious cuisines.  As one of the best TikTok food influencers in 2025, partnering with him can drive your brand’s presence online. 

2. Abit El Saghir (@abir.sag): 27.5M Followers 

https://www.tiktok.com/@abir.sag

Abit El Saghir is another most popular food content creator with over 27.5 million followers on TikTok. The Lebanese creator built her brand sharing different traditional dishes from various parts of the world. She Abit maintains a unique aesthetic and style in her posts. From Italian lasagna to spaghetti Bolognese , she is your go-to influencer to promote your brand.  

3. Deborah Yowa (@deborahyowa): 18.1M Followers

https://www.tiktok.com/@deborahyowa

Deborah Yowa is a prominent food influencer who creates ASMR food content. Deborah posts sound-based content that triggers a weird goosebumps sensation. Her TikToks feature the creator eating different foods like pizza and fried chicken. 

4. Alex Emily | Mr. Food (@andrewemily16): 16.9M Followers

https://www.tiktok.com/@andrewemily16

Mr. Food is one of the ...