How to Find Black Creators for Social Media UGC Ads 2025
Find top Black UGC creators for 2025 to boost reach, trust, and sales. Learn where to source, TikTok standouts, and typical rates. Start scaling today.
Table of Contents
There is no doubt that user-generated content (UGC) is a powerful marketing strategy. Working with UGC content creators broadens your brand’s audience reach and boosts sales.
Working with creators from diverse ethnic and cultural backgrounds helps build stronger connections with diverse audiences.
In this article, we shall cover:
What is UGC (user-generated content) and why is it important to brands?
How to find black content creators for social media ads
Who are the best black content creators on social media?
How much do black content creators charge?
Let’s begin.
What is UGC (User-Generated Content)?
UGC is original, brand-specific content created by users, not by the brand itself, and posted on social media or other platforms. UGC comes in different forms including blog posts, podcasts, reviews, videos, and social media updates.
An example of a UGC created by a customer for a brand is shown below.
Why is User-Generated Content Important to Brands?
User-generated content is important for any brand in the digital age. Also known as consumer-created content, UGC allows a brand’s customers to participate in its growth. As explained by Hootsuite, UGC influences brand loyalty and affinity which broadens the brand’s community.
Working with black content creators broadens your brand’s audience reach and boosts sales. Who are the best African American influencers and how do I find them? Let’s delve deeper.
Top Black Creators for TikTok UGC Ads
TikTok is one of the most popular social media platforms globally. With over 2.05 billion users and 1.69 active monthly users, marketing through TikTok is a plus for your brand. Discover the most influential African American TikTok influencers for UGC ads below.
1. Khaby Lame @khaby. lame
Followers: 162.4M
Likes: 2.5B
Average views/post: 8.5M
Engagement rate: 5.63%
Khaby Lame rose from a factory worker to one of the top African American influencers. Khaby is known for his humorous yet simplified reactions to overly complicated videos and life hacks.
Khaby Lame posts are silent and as a black influencer, collaborating with him can help reach a diverse audience. His income is derived from endorsements, sponsored content, and brand partnerships.
2. Taj Reed @donidarkowitz
Followers: 464.1K
Likes: 11.4M
Engagement rate: 22.31%
@donidarkowitz is one of the top beauty and fashion black creators on TikTok. Synching her videos with TikTok trending sounds, Taj shows users how to get stunning makeup looks. In her videos, she shows off every layer, beginning with primer down to lashes.
For brands in the beauty and fashion niche, Taj is one of the best black creators for UGC ads.
3. Ulisses Maddy @ulissesworld
Followers: 32.9M
Likes: 3.1M
Engagement rate: 22.31%
You could tell it right? @ulissesworld is a bodybuilder with multiple Muscle Mania awards. Ulisses is also a top black content creator in the fitness niche. One of the unique things about him is his engagement with his audience in each post.
Top Black Content Creators for Instagram UGC Ads
Boasting two billion monthly active users globally and 169 million users in the U.S., Instagram is one of the best marketing platforms. Instagram connects with Generation Z and Millennials.
Over 80% of global marketers use Instagram to advertise on Instagram. They mainly collaborate with influencers. Wanna know how the top black creators for social media UGC ads? Let’s do it!
1. Marques Brownlee @mkbhd
With 4.9 million Instagram followers, Marques Brownlee is one of the best black influencers in the technology niche. Brownlee reviews tech products like Tesla, and the latest iPhone, among others. He was one of the top 20 influencers in the 2024 Forbes Lists.
Brownlee is your go to black content creator for social media UGC ads for those in the tech niche.
2. Nijay Scott @nijayscott
Born in Harlem, NYC, Nijay Scott is a professional vocalist and composer. Scott is also a creative director and designer with over 4.7 million followers. @nijayscott can serve as your brand’s African American creator for social media UGC ads in the music niche.
3. Jackie Asamoah @jackieaina
With 1.9 million followers on Instagram, Jackie Asamoah is one of the fastest-growing black content creators. Jackie posts social media UGC ads for brands in the cosmetic industry. Through her platform, Jackie provides makeup tutorials and reviews.
How can you find black content creators like the ones we have discussed above?
About Dan Ragan
Founder of UGC Factory and expert in user-generated content marketing strategies. With over 10 years of experience in digital marketing, Dan helps brands leverage authentic content to drive engagement and conversions.
