Top 30 Most Popular TikTok Trends Of All Time to Use in Your SM Marketing [with EXAMPLES] 2025
Discover 30 evergreen TikTok trends with examples to boost reach and engagement. Steal low-lift, on-brand ideas your team can execute today for viral wins.
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If you’re on TikTok even as just a silent observer, you know that trends pop up and fade fast – like, really fast. Some even last as short as a few days!
When brands hop on popular TikTok trends, it’s either seen as the funniest thing ever or as something deeply cringe-worthy. The difference is the timing – sometimes, the approval process in big companies takes way too long, and by the time the video’s up, the hype has already faded.
But some of the top trending topics on TikTok just never go away.
So, if you’ve got a brand but worry how the platform’s young audience will respond to your presence, these classics are the safest way to go.
In this article, we’ll talk about what they are and how you can contribute. So, stick around as we cover the top 30 most popular TikTok trends of all time – with examples, of course!
The Top TikTok Trends You Need to Know
1. Micro-Storytelling
Story time!
So, one day, we were just scrolling through TikTok, and we realized – like, wait, oh my god – do people actually like it better when there’s a person talking to the camera?
Well, duh, obviously! If you put a face and a cool story to go along with your brand’s message, the audience will just feel more inclined to stick around and hear you out!
https://www.tiktok.com/@maryammasoud_/video/7281789120396020998?q=story%20time&t=1739157147604
2. Dance Challenges
TikTok and dance challenges go hand in hand – just ask your aunt, she probably calls it that darn dancing app all the kids are using.
It’s fun, it’s creative, and it strengthens the bond between you and your audience while simultaneously keeping you relevant.
These challenges come and go basically every week, but one is a classic. If you’ve been on TikTok at any point between 2020 and now, you know it – the Renegade.
https://www.tiktok.com/@official_yeetfeet/video/7398129586069966088?q=renegade&t=1739157182422
3. Day in the Life
Ever been curious about someone else’s routine?
Admit it – we all have.
Whether it’s an entrepreneur’s hustle, a student’s daily grind, or a brand behind the scenes, Day in the Life videos make everyday moments feel special. The best part is that they, just like story times, create a personal connection with viewers.
4. Mukbangs
Crunch. Slurp. Chew.
There’s something oddly satisfying about watching (and listening to) people eat. It started out in the 2010s in South Korea, but this trend has since exploded.
Food brands love it – especially when it makes their products look and sound irresistible.
https://www.tiktok.com/@claudiaeatsgood/video/7469093802104327455?q=mukbang&t=1739157264154
5. Transformation Videos
Few things are as satisfying as a good before and after.
This can be about anything – a glow-up, a home makeover, or an artistic process. Either way, transformation videos keep viewers watching until the very end.
6. Duet Reactions
Ever wanted to add your own twist to someone else’s video?
That’s exactly what the duet function is here for! You can react with over-the-top expressions, add commentary, or make it even funnier by contributing to the skits – the point is to get creative.
This trend keeps TikTok’s quirky energy flowing and helps new creators get noticed by engaging with already viral videos.
https://www.tiktok.com/@rachael_sings/video/7419841952801213726?q=duet%20singing&t=1739157377924
7. Photo Dumps
Forget perfectly curated Instagram aesthetics – photo dumps are all about real life.
This typically includes something like a chaotic weekend recap, random life moments, or a mood-inspired slideshow. For brands, it’s a great opportunity to show behind-the-scenes content in a fun and authentic way.
https://www.tiktok.com/@bigcurtisstudio/video/7392639852900093226?q=photo%20dump&t=1739157404607
8. Sustainable Living Tips
TikTok is steadily making eco-friendly living cool again.
From DIY upcycling projects to zero-waste swaps, creators are showing how small lifestyle changes can make a big impact.
With more people embracing sustainability, this trend is perfect for brands looking to connect with conscious consumers in a genuine but still helpful way.
9. How-To Skits
These videos are basically regular tutorials but made funny.
Brands can get in on the action by making lighthearted content that feels more like entertainment than a sales pitch. It works for all kinds of content, like product instructions, showing real-life applications, or more specific things like recipes or try-ons.
https://www.tiktok.com/@tinekeyounger/video/7444335128236625198?q=how%20to%20&t=1739157450797
10. Behind-the-Scenes (BTS)
People love a good sneak peek!
Behind-the-scenes videos give viewers an exclusive look at what goes into making content, products, or events. You can post bloopers, process clips, or a casual day at work – the point is that BTS content builds trust and makes creators and brands more relatable.
11. Lip-Sync Comedy
Some of TikTok’s funniest videos come from lip-syncing videos, where creators mouth along to audio clips with exaggerated facial expressions.
It’s an easy way to hop on trends without making original audio or having to do too much editing later on.
https://www.tiktok.com/@nobosart/video/7297075477729004843?q=Lip-Sync%20Comedy&t=1739157542753
12. Pet Videos
If there’s one thing the internet has, will, and still loves, it’s cute animals.
Pet videos are an instant hit – everyone knows it. This is a great trick if you want more engagement on your videos simply because people can’t resist sending a hamster doing something funny to all of their friends.
https://www.tiktok.com/@moa8801/video/7356068940839144705?q=pet&t=1739157572431
13. Fitness Challenges
This can be anything, as easy or as hard as you want it. You could even put out multiple similar videos with different difficulty levels to cater to different parts of your audience.
The sense of community in the comment section keeps everyone motivated, which is a win-win: people get healthier, and your brand keeps getting more awareness and engagement.
Pro tip: You can team up with fitness influencers to get your products in front of an even wider audience.
https://www.tiktok.com/@dr.dan_dpt/video/7216710385108487470?q=Fitness%20Challenge&t=1739157607672
14. Recipe Hacks
TikTok is basically the new Food Network.
Quick, creative, and sometimes totally out-of-the-box recipe hacks are perfect for anyone who loves easy, time-saving meals or just wants an excuse to try making butter noodles five different ways…
So, if you’re selling anything that can be used in the kitchen – show it in action!
https://www.tiktok.com/@stoveandgarden/video/7042325301140950319?q=Recipe%20Hacks&t=1739157632973
15. Glitch Transition Effects
TikTok’s editing tools are definitely one of the biggest perks of the platform.
For example, glitch transitions are the latest way to make your videos better. These slick, seamless effects mak...
About Dan Ragan
Founder of UGC Factory and expert in user-generated content marketing strategies. With over 10 years of experience in digital marketing, Dan helps brands leverage authentic content to drive engagement and conversions.
